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    Home / News / Business News / Apple caves in Europe: Epic's games store gets greenlight
    In brief
    Simplifying... Inbrief
    • Apple has finally given the green light to Epic Games' store on iPhones, after previously rejecting it due to similarities with its own App Store.
    • This comes after Apple's proposed changes to its App Store policies, allowing alternative app stores and an opt-out from in-app payments, but introducing a controversial "core technology fee".
    • Epic had criticized Apple's initial rejection as a violation of the Digital Markets Act, a concern they shared with the European Commission.
    Was a long read? Making it simpler...
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    Apple caves in Europe: Epic's games store gets greenlight
    Epic Games's legal battle with Apple began in 2020

    Apple caves in Europe: Epic's games store gets greenlight

    By Dwaipayan Roy
    Jul 06, 2024
    10:27 am
    What's the story

    Apple has given the green light to Epic Games's marketplace app for iPhones and iPads in Europe. This approval comes after the Fortnite creator accused the tech giant of hindering its efforts to establish a game store on these devices. The recent dispute involved the Epic Sweden AB Marketplace, which Apple clarified is separate from Epic's already approved Fortnite app. This development is part of an ongoing legal battle between the two companies that began in 2020.

    Design dispute

    Epic Games defends design choices amid rejections

    Before Apple's approval, Epic Games claimed that the iPhone maker had twice rejected documents for the launch of its game store. The rejections were due to perceived similarities between certain buttons and labels used by Epic's store and those in Apple's App Store. In response, Epic stated, "We are using the same 'Install' and 'In-app purchases' naming conventions that are used across popular app stores on multiple platforms, and are following standard conventions for buttons in iOS apps."

    Criticism voiced

    Epic Games criticizes Apple's rejection as arbitrary

    Epic criticized Apple's rejection of its marketplace app as "arbitrary, obstructive, and in violation of the DMA (Digital Markets Act)." The company shared these concerns with the European Commission. The Commission, which initiated an investigation into Apple's validation processes for apps and alternative app stores last month, has not yet commented on this issue.

    Policy changes

    Apple's proposed changes to App Store policies

    In response to the Digital Markets Act (DMA) directives that came into effect in March, Apple had proposed changes to its App Store policies. The new policies permit alternative app stores on iPhones and provide an opt-out from the usage of the in-app payments system. However, they also introduce a "core technology fee," which several developers have criticized as exploitative. These changes are part of Apple's ongoing efforts to address antitrust concerns raised by Epic and other developers.

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