Amarpreet Singh Saini has joined IN10 Media Network Ltd. as Vice President, Content & Strategy, for their Bhojpuri offering Filamchi Bhojpuri.
Amarpreet brings with him more than 10 years of experience and expertise spread across Hindi and Bhojpuri entertainment channels. In his previous role as Chief Channel Officer – Bhojpuri at Zee Entertainment Enterprises Ltd. he led Bhojpuri GEC and movie channels, respectively, to leadership position viz. Zee Ganga and Zee Biskope.
Prior to that as Business Head- Big Magic, Hindi GEC, with Reliance Broadcast Network Limited, he spearheaded the brand to high growth in kids & family genre.
With more than two decades of extensive qualitative research, especially media research experience, under his belt he has carved out strategic brands with strong equities in both Hindi and regional markets.
His data oriented and consumer centric approach to build sustainable brands in media industry will be a significant addition to In10 Media portfolio.
