Amadeus and Microsoft Unveil Revolutionary AI-Powered Chatbot Transforming Hotel Industry Insights

Monday, July 1, 2024

Amadeus leverages Generative Artificial Intelligence through its collaboration with Microsoft to enhance hotelier’s access to business intelligence data via chatbot functionality.

For today’s busy hoteliers, quick and easy access to business insights is essential for making confident, data-driven decisions.

To address this need, Amadeus is integrating Gen AI into its business intelligence suite, starting with Agency360+™. The Amadeus Advisor chatbot, powered by Azure OpenAI Service, strengthens the strategic partnership between these tech giants, promoting collaboration and innovation within the travel industry.

Hoteliers can now utilize the Amadeus Advisor chatbot to access comprehensive travel agency and corporate booking data available in Agency360+. This allows for complex data requests to be entered and answers received swiftly and in natural language.

The application of Gen AI offers numerous benefits, including the ability to quickly gather in-depth insights, speeding up complex data analysis, and enabling more strategic business decisions. Whether hotel revenue managers need information on average daily rates (ADR), room nights, or revenue pipelines, the entire process is streamlined, eliminating the need for manual searches.

Even less technical staff or data novices can easily access the solution, enter a query via the chatbot, and apply their findings across sales, marketing, operations, and distribution strategies.

Michael Yeomans, Senior Vice President, Business Intelligence and Data Solutions, Hospitality, Amadeus, adds: “At Amadeus, we are committed to innovation as we work to shape the future of hospitality technology, and the Amadeus Advisor chatbot powered by Azure OpenAI Service is a great example of this ambition coming to life. This is a transformational step forward in our offering to provide more intelligent and responsive technology, an improved user experience, and remove the need for hoteliers to manually comb through data.  The tool quickly presents complex information in a simple and easy-to-understand format, freeing up time for hoteliers to focus on more strategic initiatives that drive revenue.”

Julie Shainock, Managing Director Travel, Transport & Logistics, Microsoft, says: “We are excited to collaborate with Amadeus on this innovative experience powered by AI, that leverages both Amadeus’s deep expertise in travel and hospitality and Azure OpenAI Service capabilities. Amadeus Advisor now offers a more intelligent experience to hoteliers around the world, accelerating real-time decision-making and their operational efficiencies. This is a new step in our strategic partnership with Amadeus aiming at driving innovation together and building the future of travel.”