Amagi to Enhance LIVE Products at Central European Innovation Center
Amagi, a leading global provider of cloud-based SaaS technology for broadcast and Connected TV (CTV), has opened a new office in Łódź, Poland, aiming to leverage the region’s young technology talent. This strategic move highlights Amagi’s commitment to utilizing Poland’s exceptional tech skills to advance the future of global media and entertainment.
Poland has become a hub for tech innovation, thanks to its strong educational system that produces graduates in engineering, computer science, and other tech fields. This makes Poland an attractive location for tech companies seeking to enter the global market.
“The inauguration of this innovation center in Central Europe is a significant milestone for Amagi,” says Baskar Subramanian, Co-Founder and CEO of Amagi. “This center will enable Polish technology professionals to support our global customers, reinforcing Amagi’s position as a leader in cloud-based live broadcast technology.”
Adam Pustelnik, First Deputy Mayor of Łódź, expressed excitement about Amagi’s entry into the local market, noting the industry’s rapid growth and demand for new solutions and talent. He believes Amagi will help enhance Łódź’s status in the global media technology market.
Amagi first entered the Polish market in 2023 by acquiring Tellyo, a Polish broadcast technology company. This acquisition has significantly contributed to Amagi’s growth, with Polish development teams now leading projects like Tellyo STUDIO and Tellyo PRO, platforms designed for live content production and high-pressure live broadcast environments.
Prasad Menon, Chief People Officer at Amagi, praised the Polish team’s talent, dedication, and technological expertise, which drive the development of Amagi’s leading solutions. Their work on products like Tellyo Studio and Tellyo Pro ensures Amagi meets the evolving needs of the global media landscape.
Amagi has expanded its customer base in Europe, serving major media and entertainment companies like DAZN and Grupa Polsat-Interia. Amagi provides linear channels in over 40 countries, with a significant presence in the American market and a global client list including ABS-CBN, AccuWeather, A+E Networks UK, and Cineverse.