Tracy Lawlor Ascends To Chief People Officer At JetBlue

Thursday, June 27, 2024

JetBlue appoints Tracy Lawlor as Chief People Officer. With nearly 23 years at the airline, Lawlor will oversee crew engagement and cultural initiatives, reporting to CEO Joanna Geraghty.

JetBlue today revealed the promotion of Tracy Lawlor to the role of Chief People Officer, with the appointment taking effect immediately. Lawlor, who has been with the airline for almost 23 years, has been fulfilling the duties of Acting Chief People Officer since March 2024. (Photo: Business Wire)

In her new capacity, Lawlor will report directly to JetBlue’s CEO, Joanna Geraghty. She will oversee the engagement of JetBlue’s crew members and nurture the company’s distinctive culture. Her responsibilities will include managing departments such as compensation and benefits, diversity, equity, and inclusion, crew relations, culture, values and labor relations, as well as recruiting and talent management.

“Tracy is an experienced leader known for her ability to turn strategic visions into reality while fostering strong collaboration across the airline,” said Geraghty. “Her deep understanding of our business as well as her passion for our mission and values make her the ideal leader to help guide our people and culture as we execute our strategy and set up JetBlue for long-term success.”

Tracy Lawlor began her journey with JetBlue in 2001, where she has held several key financial positions, including Vice President of Financial Planning and Analysis. In 2017, she advanced to the role of Vice President of Strategy and Business Development, eventually becoming the Chief Strategy and Business Development Officer. In this capacity, she spearheaded the airline’s long-term business planning to achieve financial, operational, and cultural objectives. Most recently, Tracy served as JetBlue’s Chief Strategy and Integration Officer.

“JetBlue’s unique culture has always been our greatest strength, and I am deeply committed to supporting and investing in our incredible crewmembers who make it all possible,” said Lawlor. “I look forward to continue building on this strong foundation and fostering a workplace where everyone can thrive and succeed.”

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