Incentives, Business Travel & Meetings World 2024 Debuts New and Innovative ‘Exceptional Experiences’ Programme in Barcelona

Wednesday, June 26, 2024

IBTM has unveiled an exciting addition to its flagship (Incentives, Business Travel & Meetings) IBTM World event, happening in Barcelona from November 19-21. The new program, named Exceptional Experiences, is designed to tackle the challenges faced by in-house event professionals and marketers, showcasing innovative strategies to boost business growth through memorable event experiences.

The Exceptional Experiences program was launched at a pop-up event during Cannes Lions. Held on Friday, June 21, this session brought together trailblazers from the creative and media industries to highlight the most outstanding concepts and activations from the week. Notable participants included Jimmy Knowles, Global Head of Experiential at Canva; Judy Lee, Senior Director, Global Brand Experiences at Pinterest; Shauna Little, Vice President, Advertising Solutions and Marketing at The Washington Post; and Claudia Hall, Event Director at (Incentives, Business Travel & Meetings) IBTM World.

Claudia Hall, Exhibition Director, IBTM World, said: “The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories during the week. We discussed the different ways to bring our communities together and build long standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should provide.”

Building on the success of the corporate event marketers program at IBTM World 2023, Exceptional Experiences aims to shape the future of the event industry. This program will feature an exclusive, invite-only workshop at IBTM World in Barcelona for senior executives, VPs, and influential leaders from various sectors on November 19, 2024.

On November 20, 2024, the Exceptional Experiences Forum will take place on the Main Stage. This dedicated content stream will offer educational sessions on topics like leveraging AI and technology, community building, and creating lasting, positive impacts on attendees.

IBTM World is a premier global event for the meetings, incentives, conferences, and events (MICE) industry, held annually in Barcelona. As a leading platform, it brings together professionals from across the globe to connect, network, and explore the latest innovations and trends in event management and technology. IBTM World offers a rich program of educational sessions, workshops, and networking opportunities, making it an essential event for anyone looking to stay at the forefront of the MICE industry. With its comprehensive approach and commitment to excellence, IBTM World continues to set the standard for event industry gatherings worldwide.

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