Tuesday, June 25, 2024
Reading Time: 2 minutesThe Ministry of Tourism and Creative Economy, through the Wonderful Indonesia brand, has launched the “Wonderful Indonesia Co-Branding School Break 2024” program titled “Co-branding: Travel Responsibly,” which aims to introduce green and sustainable tourism during the school holiday season.
Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, during “The Weekly Brief with Sandi Uno” at Gedung Sapta Pesona, Jakarta, on Monday (24/6/2024), explained that the “School Break” program offers educational tourism as an alternative during school holidays.
This initiative aims to provide tourists, especially the youth, with educational experiences about environmental impact and the creative reuse of used products.
“And this will be in four cities that we will visit in June-July, Jakarta AQuarium and Safari, Saung Angklung Udjo Bandung, HeHa Stone Valley Yogyakarta, and Beachwalk Shopping Center Bali,” said Menparekraf.
The school holiday period extends beyond Indonesia, offering an alternative tourism option for foreign tourists visiting the country.
This activation involves 21 co-branding partners collaborating as venue providers, product waste providers, waste management hub service providers, cargo service providers, game prize providers, and post-event upcycling practitioners.
Among the co-branding partners are Jakarta Aquarium and Safari, Saung Angklung Udjo, HeHa Stone Valley, Beachwalk Shopping Center, Aice, Paxel, Dagadu Djokdja, Dama Kara, Bodypack, Pipiltin Cocoa, Finna Food, Lokalate, BEJO Jahe Merah, El Hotel Group, AVO Group, Rumah Atsiri Indonesia, homLiv, Gofress, Grab, Pala Nusantara, and Bank Sampah Bersinar.
Deputy Marketing Director of Kemenparekraf/Baparekraf, Ni Made Ayu Marthini, noted that event visitors can view an upcycle installation exhibition featuring creative art made from used products resulting from the business activities of the co-branding partners.
“We also have a waste bank, which will also create installations using the collected waste, so there will be many activities that we will do together with co-branding partners,” said Made.
In addition to the Upcycle Installation Exhibition, visitors can learn about waste management and participate in prize games. This event aims to inspire the creation of green and sustainable tourism for tourists.
Co-branding represents a strategic collaboration between Wonderful Indonesia and various entities from both tourism and non-tourism sectors, including hotels, restaurants, food and beverages, manufacturing, and FMCG (Fast-Moving Consumer Goods). This partnership, founded on collaboration, welcomes industrial partners interested in contributing to Indonesia’s tourism and creative economy. The collaboration has been active since 2017 and continues to the present day.
Tuesday, June 25, 2024
Tuesday, June 25, 2024
Tuesday, June 25, 2024
Tuesday, June 25, 2024
Tuesday, June 25, 2024
Tuesday, June 25, 2024
