Discover Busan: The Ultimate Seaside Bleisure City

Tuesday, June 25, 2024

Blend Work and Leisure in Busan: The Ultimate MICE City

If you’re looking to maximize productivity on a business trip while also rewarding yourself with leisure activities, crafting a detailed itinerary filled with work and fun is essential. You’ll need time and energy to enjoy it, and there’s a perfect place for this balance: Busan, a city with a sophisticated business infrastructure and beautiful beaches just a stroll away from the city center. For an ideal summer workation, consider Busan—an outstanding MICE destination. This summer, for the perfect mix of work and play, head to Busan.

Busan: The Ultimate Seaside Bleisure City ⓒBusan Tourism Organization

Starting Your Itinerary at BEXCO

BEXCO is Busan’s premier exhibition and convention center, a hub for business travelers. Many visitors come to Busan for events hosted at BEXCO, which has been instrumental in establishing the city as a global MICE destination. Since opening with the inaugural Busan International Mobility Show in 2001, BEXCO has hosted numerous major international events, contributing significantly to Busan’s tourism and MICE industries. Annually, around 3.5 million people visit BEXCO. A third exhibition hall is under construction and set to open in 2027, promising to accommodate even larger events.

A Shopper’s Paradise

Busan is home to some of the best shopping in Asia, featuring Shinsegae Department Store Centum City—the largest department store in the world—and the adjacent Lotte Department Store Centum City. These stores attract shoppers globally, offering a mix of popular and luxury brands, as well as cultural, entertainment, and dining experiences. Both department stores, along with BEXCO, are part of the Haeundae International Conference Complex (HAEVENUE), allowing business travelers to enjoy shopping immediately after their events.

Luxury Hotels for the Ideal Workation

Haeundae in Busan is known for its luxurious 5-star hotels with stunning sea views. These hotels offer excellent transportation, cleanliness, and service. Signiel Busan, located in the LCT Tower, offers breathtaking ocean views and customized convention spaces, ideal for MICE events. The Park Hyatt Busan, near the Busan Yachting Center, offers marine leisure sports and rooms with panoramic views of Gwangandaegyo Bridge and the yacht marina. High-floor dining rooms serve Park Hyatt’s signature Korean cuisine.

HAEVENUE spans from Centum City to Nurimaru APEC House to Haeundae Beach, offering a range of business facilities and luxury hotels like Signiel Busan and Park Hyatt. Select a hotel that suits your needs to make your stay in Busan unforgettable.

A MICE City You’ll Want to Revisit

Long celebrated for its vibrant culture and scenic views, Busan is now emerging as a leading marine bleisure city. With its dynamic offerings—including diverse exhibitions, conventions, luxurious shopping, hotels, and exciting marine activities—a summer workation in Busan will be a memorable experience.