New Alliance Set to Promote Kenyan Culture and Boost Tourism with CityBlue Hotels and National Museums of Kenya

Monday, June 24, 2024

The National Museums of Kenya (NMK) and CityBlue Hotels are thrilled to unveil a collaborative initiative aimed at boosting tourism and cultural awareness in Kenya.

This partnership opens avenues for mutual sponsorships, combined branding efforts, shared marketing strategies, and various other cooperative ventures.

Established under the Museums and Heritage Act of 2006, NMK is a comprehensive institution dedicated to the acquisition, preservation, research, documentation, and exhibition of Kenya’s historical and contemporary cultural and natural assets. The mission of NMK is to foster understanding, appreciation, and sustainable engagement with these resources, serving both Kenyan and global communities now and in the future.

CityBlue Hotels, noted as Africa’s rapidly expanding local hotel chain, has operations across Kenya in cities like Mombasa, Nairobi, and Lamu, with upcoming properties. The chain also extends its presence in Uganda, Rwanda, South Sudan, Tanzania, and Ghana. Additionally, CityBlue maintains a strategic partnership network encompassing over twenty hotels in South Africa and Mozambique.

Professor Mary Gikungu, Director General of the NMK, stated that, “This arrangement is a step for NMK to engage with the private sector with a group that is established, growing, dynamic and cares, like we do, for the welfare of mankind and the conservation of the biological diversity of the East African region and that of the entire planet. The story of NMK and our cultural heritage will be enhanced by this collaboration”.

Jameel Verjee, Founder & CEO of CityBlue Hotels, explained at the Africa Hotel Investment Forum 2024 that “NMK manages many Regional Museums, Sites and Monuments of national and international importance alongside priceless collections of Kenya’s living cultural and natural heritage. As an institution that must respond to the growing needs of the society, NMK is striving to contribute in a unique way to the task of national development and we cannot wait to be a partner of NMK on this journey”.

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