As businesses vie for visibility in a saturated market, the key to increasing brand awareness isn’t just creating compelling content — it’s maintaining a consistent, effective and efficient content engine that evolves with your audience’s demands over time. Where many growing businesses struggle is in sustaining this pace, getting bogged down by the overwhelming processes of conventional content marketing. Vocable AI, an integrated AI platform that helps teams drive a winning content strategy while minimizing the costly grunt work of traditional content marketing, aims to leverage AI to support small-to-midsize businesses (SMBs) in streamlining and automating their content lifecycle; from initial research and ideation to the final stages of creation and publishing.
According to Forbes, 74% of businesses consider content marketing to be a prized approach for increasing lead generation. However, over 70% of small and midsize businesses also report having virtually no dedicated content strategy. These businesses want to reach their audiences, but they often don’t have the resources to compete with the carefully crafted content produced by larger companies.
“AI is leveling the playing field for small and midsize businesses,” says Iman Oubou, Vocable AI Co-founder. “With AI, SMBs can now tap into enterprise-grade resources for fully scaled, data-driven content marketing.”
Vocable‘s latest product release was built around the nuanced needs of SMBs, starting with the ability to craft an entire content strategy from a single URL. By analyzing a business’s website or blog, Vocable’s AI-driven tools can swiftly audit the site, identify key topics and offer tailored suggestions that align with brand voice, industry trends and audience preferences. This level of automation not only accelerates the planning phase but also ensures a strategy and plan are in place, to avoid falling back on just creating content on a whim.
With the introduction of these capabilities, Vocable aims to address a critical gap often encountered by SMBs — the lack of a coherent, data-driven content strategy. The platform’s ability to automate content auditing and strategy formulation means that businesses can now keep pace with the rapidly changing demands of online content consumption. This is particularly crucial as digital landscapes evolve and consumer expectations rise. Businesses no longer need to rely on intermittent content audits or sporadic updates to their strategies; instead, they can maintain a consistent and responsive content presence.
Vocable’s co-founders still see the AI-driven content marketing landscape as a fertile ground for growth, tailored specifically to the needs of SMBs. As Vocable’s Co-founder Adil Oubou, explains, “Just as technology has historically evolved in layers, from infrastructure to applications, so too will the use of AI in content marketing deepen and specialize over time.”
Initially, Vocable is focusing on the content automation layer, providing SMBs with sophisticated yet user-friendly platform to craft and execute dynamic content strategies. As these businesses grow and their needs become more complex, Vocable plans to expand its offerings to content intelligence; by combining data analytics and predictive AI to provide users with more content personalization and performance-based strategies.
“This evolution is about developing solutions that not only address the unique challenges our users face at different stages of their business but also grow with them, providing the necessary know-how and AI infrastructure to execute effectively” says Vocable’s Co-founder, Iman Oubou.
When asked about the overly crowded AI content tools competitive landscape, Oubou remains optimistic about Vocable’s role in this space, noting that while some competitors offer broad, generalized tools, or enterprise-focused software, Vocable’s strength lies in its commitment to understanding and fulfilling the specialized needs of SMBs looking to specifically drive more traffic through optimized long-form content.
“There’s tremendous value in a platform that’s designed with the direct input of its users — empowering them to not only participate in the market but to drive its direction.”
As the integration of AI becomes more prevalent, SMBs are increasingly looking to automate and scale various aspects of their operations. Aside from content marketing, areas such as customer service, inventory management, sales and personalized marketing campaigns are seeing a transformative shift through AI-powered tools. The rise of these tools is enabling SMBs to compete on a larger scale by automating tasks that traditionally required extensive manual effort and resources.
However, the challenge lies in not just adopting AI, but in leveraging it in a way that complements human ingenuity and creativity — ensuring that technology acts as an enhancer rather than a replacement. This thoughtful integration of AI is critical as businesses look to maintain a differentiating personal touch and a deep connection to their customer base, qualities that often distinguish smaller businesses from their larger counterparts.
VentureBeat newsroom and editorial staff were not involved in the creation of this content.