Epic Culinary Collaboration with Nobu Hospitality Founders Join AWC in Bangkok for Landmark Restaurant Launch

Monday, June 24, 2024

Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real estate group, is excited to announce the visit of the esteemed founders of Nobu Hospitality: Chef Nobu Matsuhisa, renowned Hollywood actor Robert De Niro, and co-founder Meir Teper, to ‘Nobu Bangkok’ at EA Rooftop at The ‘Empire’. This event marks an important milestone as they prepare to launch the world’s highest Nobu restaurant. With its breathtaking views of Bangkok’s skyline and the Chao Phraya River, this venue promises an unmatched dining experience. The collaboration between AWC and Nobu reflects their shared vision to redefine the F&B industry, making Nobu Bangkok a symbol of culinary excellence and a must-visit for food enthusiasts worldwide. This partnership will further enhance Bangkok’s reputation as a premier global destination for exceptional culinary adventures.

The founders of Nobu Hospitality said, “We are thrilled to be here in Bangkok with our special partner, Mrs. Wallapa Traisorat, Chief Executive Officer and President of AWC. We all have very fond memories of visiting Bangkok before, and we are excited to come back to this dynamic and modern global city, still rich in culture and tradition. The Empire is the perfect spot for the Nobu Bangkok, with its stunning 360-degree views and central location. Our Nobu experience will include an amazing rooftop bar, and terraces with views of the Chao Phraya River and the Green Lungs. We are pleased that both local Bangkok residents and travelers will be able to enjoy our Nobu culinary experience, whether for dining or events in the various areas of this unique destination. Alongside AWC, we are also working hard on the development of the Plaza Athenee Nobu Hotel and Spa New York. In Bangkok, we are similarly focused on the development of The Plaza Athenee Nobu Hotel and Spa Bangkok on the Chao Phraya River and the adjacent Nobu Hotel Bangkok. With AWC as our nationwide and special partner in Thailand, we are also identifying more Nobu Hotel and Restaurant locations in other parts of this vibrant country.”

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corporation or AWC said, “AWC is very excited to welcome the founders of Nobu Hospitality to Bangkok with our shared vision to bring an unparalleled dining experience to Bangkok. Today is a special occasion, it is an honor to host the visionary founders of NobuHospitality, Chef Nobu Matsuhisa, Mr. Robert De Niro and Mr. Meir Teper,and top management of NobuHospitality, Mr. Trevor Horwell, Mr. Struan McKenzie andMr. Hiro Tahara along with the group. We believe our partnership with Nobu Hospitality, the globally renowned hospitality group, will set a new benchmark for Thailand’s culinary landscape. Nobu Bangkok and Rooftop Bar, the world’s highest Nobu, situated in the heart of Bangkok and surrounded by a 360-degree rooftop view, along with the unique concept of EA Rooftop at The Empire, will establish Bangkok as a premier and inspiring F&B and lifestyle destination.

“Moreover, the opportunity is limitless. AWC has partnered with Nobu Hospitality to create an integrated experience that spans from cuisine to hotel, encompassing the essence of three iconic buildings, which are Plaza Athenee Nobu Hotel and Spa New York, The Plaza Athenee Nobu Hotel and Spa Bangkok and Nobu Hotel Bangkok as well as many other exciting projects. These initiatives aim to create long-term sustainable value for the global hospitality industry. Developing these exceptional hotels in two major global destinations will enhance AWC’s strengths by integrating the uniquely modern luxury lifestyle of the Nobu brand, offering best-in-class products, services and sharing happiness to global travelers,” Mrs. Wallapa concluded.

Nobu Bangkok, situated from the 57th to the 60th floors of EA Rooftop at The Empire, stands as one of the world’s premier F&B rooftop destinations. Designed by the renowned Rockwell Group, the space draws inspiration from Bangkok’s rich natural and urban landscapes, featuring elements from a vintage Thai map highlighting urban, river, and mountain scenes. The design seamlessly merges Thailand’s artisanal traditions, such as hand-woven textiles and intricate wood carving, with classic Japanese arts like Kintsugi and calligraphy. Each floor of Nobu Bangkok offers unique areas for dining, socializing, and hosting events, ensuring a distinctive experience for every guest.

As guests arrive on the 57th floor, they are welcomed into a sophisticated beverage lounge. The lounge showcases a sculptural bar encased in semi-gloss black plaster with gold relief, surrounded by a reflective metal grid and adorned with shimmering crystal light fixtures. This elegant setting invites guests to relax with a drink before their meal. The floor also features private dining rooms, inspired by the Japanese tea ceremony and sake rooms, with stunning views of Bang Krachao and an intimate seating arrangement for 42 guests. The outdoor area is serene, adorned in a palette of yellow cream and light wood, creating a calming atmosphere.

Moving up to the 58th floor, guests are greeted by a custom lacquered wood host stand and intricate carved wood art. The adjacent lounge boasts plush banquettes framed with curving metal and decorated with Thai-inspired floral embroidery and blue leather. The indoor dining space seats 80 guests and centers around a captivating sushi bar, highlighted by glowing onyx stone and a striking sculptural installation of gold lines suspended from a ceiling clad in smoky mirrors that reflect the sky. The expansive double-floor outdoor terrace, with seating for 126, ensures every seat offers a spectacular view. The central bar, featuring a sculptural design and integrated lantern fixtures, enhances the overall experience.

On the 60th floor, Nobu’s highest rooftop bar offers an unparalleled open-sky experience with infinity views. This circular space, framed by organically shaped infinity pools, provides 54 seats and features a monumental curved bar with a crackled gold mosaic arch, creating a dramatic focal point that frames the breathtaking panorama.

At Nobu Bangkok, chefs expertly prepare a menu infused with Japanese flavors. Signature dishes include Toro Tartar, finely minced with garlic and onion in a wasabi soy sauce, topped with caviar and spring onion; Yellowtail Jalapeno, sashimi set in yuzu soy sauce with jalapeno, garlic puree, and coriander; and Beef Toban Yaki, featuring grilled beef tenderloin with garlic puree, flamed with sake, deglazed with yuzu soy sauce, and accompanied by white onions, haricot vert, enoki, and shiitake mushrooms. Guests can also savor a diverse selection of signature sakes, champagne, martinis, and more.

‘Nobu Bangkok’ will officially open on September 20, 2024. Located from the 58th to the 60th floors of EA Rooftop at The Empire, this venue in the heart of Bangkok promises a fully immersive dining experience with breathtaking views and exceptional cuisine. Get ready for a culinary journey unlike any other!

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