'Hardware is hard': Inside Octopus Energy's plan to take heat pumps into the mainstream

'Hardware is hard': Inside Octopus Energy's plan to take heat pumps into the mainstream

clock • 11 min read

Octopus Energy's chief product marketing officer reflects on how a mix of innovation and obsession means progress in the heat pump is starting to feel a 'little bit easier'

When Rebecca Dibb-Simkin joined Octopus Energy from British Gas-owned Hive in 2017 a colleague warned her of the perils of joining "one of those new energy companies". "It'll go bust," she was warned by...

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