The Entertainer’s Cricket League, a content creator-based cricketing league was launched at a press conference held in the presence of Abhishek Malhan, Sonu Sharma, Elvish Yadav, Harsh Beniwal, Munawar Faruqui, Anurag Dwivedi and league founders, Anil Kumar and Himanshu Chandnani.
This franchise-based league featuring six teams will be played in August and September.
Anil Kumar, Founder, Entertainer’s Cricket League, said, “It is very evident that content creators are the most relatable and loved entertainment personalities on social media and in popular culture today. Their fanbase has achieved cult status and it was only natural to get all the creators together under one platform and launch the Entertainer’s Cricket League. The ECL is the perfect match between two things that India loves most, cricket and its content creators and to create an offline community for the creators. It will be a great opportunity for all kinds of creators to come together and have this kind of exposure that is not possible online.”
The creators will each lead one of the six franchises with each team further picking in the form of the draft from a vast pool of 250 popular content creators out of which 96 creators will make the final cut. These will include popular content creators across multiple industries such as technology, finance, infotainment, education, motivation and self-help, entertainment including vloggers, gaming, fashion, and lifestyle from India. The Entertainer’s Cricket League will turn out to be the ultimate experience for content lovers across the country.
Abhishek Malhan, Captain, Team Bangalore, said, “Being a part of the Entertainer’s Cricket League is a thrilling experience. We, as content creators, have always connected with our fans through screens, but this league gives us the opportunity to engage with them in person while playing the sport we all love. It’s going to be an amazing journey.”
Sonu Sharma, Captain, Team Delhi, said, “The Entertainer’s Cricket League is not just a tournament; it’s a celebration of our community. We’re bringing together entertainment, sports, and our incredible fanbase for an event that promises excitement and fun. I can’t wait to lead my team and create some amazing memories on the field.”
Elvish Yadav, Captain, Team Haryana, said, “This league is a dream come true for many of us. Cricket has always been close to our hearts, and combining it with our passion for content creation is a fantastic opportunity. I’m eager to see the enthusiasm of our fans as we take on this new challenge.”
Harsh Beniwal, Captain, Team Punjab, said, “ECL is a groundbreaking idea, and I’m thrilled to be a part of it. The league not only brings together top creators but also offers a new way for us to interact with our audience. It’s going to be an incredible mix of cricket and entertainment, and I’m looking forward to the competition.”
Munawar Faruqui, Captain, Team Mumbai, said, “Playing cricket and entertaining people are two of my favorite things, and ECL combines both perfectly. This league will showcase the versatility and talent of content creators in a way never seen before. We’re ready to give our best and entertain our fans like never before.”
Anurag Dwivedi, Captain, Team Lucknow, said, “The Entertainer’s Cricket League is an innovative concept that bridges the gap between sports and digital entertainment. It’s an honor to be leading a team and participating in this exciting venture. I’m sure our fans will enjoy every moment of this league.”
ECL is also expected to garner over 100 crore viewers across the first season alone since the total followers of the content creator exceed this number. The league will be broadcast live on an undisclosed broadcast partner which will give fans a reason to witness this live.
Himanshu Chandnani, Founder, Entertainer’s Cricket League, said,“We are excited to be a part of this huge amalgamation between cricket and culture and are backing our initial aim of building an inclusive community for all kinds of content creators. We look forward to the first step in what will definitely prove to be a legacy league in India. With the launch of the ECL, we aim to create a franchise based league that will be watched, followed and cheered on by millions of fans of these amazing and extraordinary talented content creators.”
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