Silvostyle has launched a brand campaign targeting Gen Z and Millennials, featuring Rasha Thadani. The core message of the campaign, “bring out the best in you,” positions Silvostyle jewellery not just as accessories, but as a statement of elegance, confidence, and individuality.
The teaser will be launched on social media platforms; YouTube, Instagram, and Facebook, available in both English and Hindi catering to Tier 1 and Tier 2 demographic. Developed in collaboration with Advinci Code, the campaign highlights Silvostyle’s commitment to resonating with Zillennials.
Hemant Chavaan, Vice President, Marketing, E-commerce and CSR, Silvostyle, said, “It is a delight to see the cultural shift in the jewellery space among younger audience. A piece of jewellery can significantly enhance the confidence and individuality of every woman. Our collaboration with Rasha includes an Instagram teaser to generate excitement ahead of the TVC launch.”
