Vision-Box launches innovative and new service design platform to enhance travel experience

Saturday, June 15, 2024

Vision-Box, a leader in biometric solutions for the travel industry and a part of Amadeus, has unveiled its latest innovation: the Service Design platform. This new service aims to revolutionize the travel experience by enhancing the adoption and integration of biometric technologies across various touchpoints in the travel journey.

Boosting Biometric Adoption

Vision-Box’s Service Design is the company’s pioneering service offering focused on improving user experiences with biometric systems. Designed in response to a growing industry demand for seamless and integrated travel experiences, the platform seeks to facilitate the widespread adoption of biometric solutions, whether implemented independently or alongside existing Vision-Box technologies.

Key Features of Service Design:

• Biometric Software Integration: Enhances the use of biometric systems across different phases of travel, from check-in to boarding.
• User Experience Optimization: Uses insights from Vision-Box’s extensive UX Research database to continually refine and improve user interactions.
• Operational Efficiency: Streamlines processes and reduces friction points for travelers, ensuring a smoother journey.

Strategic Vision and Market Impact

Alessandro Minucci, Chief Product Officer at Vision-Box, emphasized the significance of the Service Design launch. He stated, “We are excited to introduce Service Design, a solution that addresses the evolving needs of the travel industry. By leveraging our expertise and innovative approach, we are confident that Service Design will elevate travelers’ journeys and drive significant benefits for our clients and partners.”

Market Applications:

• Airports and Airlines: Facilitates smoother passenger processing and enhances the overall airport experience.
• Seaports and Cruise Lines: Optimizes embarkation and disembarkation procedures for a more efficient flow.
• Border Control and Identity Management: Strengthens security while providing a hassle-free experience for travelers.

Enhancing Travel Experiences

Service Design utilizes data from the Seamless Journey Platform and Vision-Box’s UX Research to craft a more user-friendly travel experience. The platform promises to increase biometric adoption rates by up to 30 percentage points and significantly boost traveler satisfaction.

Service Design Packages:

• Experience Design: Tailors the travel experience to meet specific needs and expectations.
• Communication Campaign Support: Assists in promoting and explaining biometric systems to users.
• Experience Co-Creation: Involves collaboration with stakeholders to develop custom solutions.
• Experience KPIs: Establishes metrics to measure and improve user satisfaction and operational performance.

Dan Ferreira, Head of Product Experience at Vision-Box, highlights the user-centric approach of Service Design, noting, “By prioritizing user-centric design and fluid user interactions, Service Design reinforces our effort to bridge the gap between technology and travelers’ expectations.”

Future of Air Travel

As the travel industry continues to evolve, innovations like Vision-Box’s Service Design are set to play a crucial role in shaping the future of air travel. By enhancing biometric integration and optimizing user experiences, this platform not only meets the current demands of travelers but also sets a new standard for efficiency and satisfaction in the travel process.

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