Visit Qatar: Ready to Showcase Hospitality at UEFA EURO 2024

Saturday, June 15, 2024

Visit Qatar Launches Activations in Berlin and Munich for UEFA EURO 2024

Visit Qatar is excited to announce the launch of its activations in Berlin and Munich, Germany, this summer as part of its partnership with the UEFA European Football Championship 2024. By aligning with Europe’s premier international football tournament, Visit Qatar aims to showcase Qatar’s cultural landmarks and luxury amenities to a broader audience.

H.E. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism

H.E. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and the Board of Directors of Visit Qatar, stated: “This partnership continues our efforts to promote cultural exchange and highlight Qatar’s diverse offerings. Visit Qatar and UEFA share a commitment to transcending cultural barriers through the universal language of sports. Both organizations inspire and connect people globally, celebrating cultural diversity.”

He added, “Qatar aims to solidify its position as a global sports destination. The significance of Qatar’s sporting legacy lies in our successful track record of hosting and supporting major sporting events. On behalf of Visit Qatar, I wish Germany a successful tournament and invite all UEFA EURO 2024 fans to visit and enjoy The Doha Club – Visit Qatar’s Fan Zone activation in Berlin and Munich.”

Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar

Commenting on the partnership, Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “By partnering with UEFA, Visit Qatar is not just joining a tournament; we’re building a bridge between cultures, welcoming the global community to explore what Qatar represents—a unique blend of tradition and modernity. Through sports, we celebrate diversity and foster connections. Qatar’s incredible sporting legacy, demonstrated by our track record of hosting major events, naturally leads to this partnership, underscoring our intent to become a global sports hub. Join us in Berlin and Munich and immerse yourself in ‘The Doha Club’ experience, where every moment reflects Qatari hospitality and culture.”

Fan Zone Activation

“The Doha Club” activations will be a highlight at the UEFA EURO 2024 Fan Zones in Berlin and Munich throughout the tournament. Located in Olympia Park, the Munich Fan Zone is expected to attract around 37,000 fans daily, while the Berlin Fan Zone in Platz der Republik will welcome approximately 10,000 fans each day. Styled as a modern beach club, Visit Qatar’s activation offers a unique experience of Qatar. Fans can indulge in local delights like Qahwa (Arabian coffee), Karak (milk tea), and sweet treats. They can also partake in footvolley, try on a Qatari Bisht, collect fun souvenirs, and immerse themselves in the renowned Qatari hospitality.

Broadcast and Content

Visit Qatar is launching a campaign featuring the UEFA EURO 2024 trophy to promote the “Stopover in Qatar” initiative. Targeting key European markets, including the United Kingdom, Germany, and France, the campaign showcases the trophy in iconic locations across Qatar, demonstrating how visitors with limited time can still fully experience the country. The campaign directs users to a gamified landing page where they can play for a chance to win tickets to UEFA EURO 2024. Additionally, Visit Qatar is showcasing the country’s key landmarks through a broadcast partnership airing throughout the tournament on media channels across Europe.

Fantasy Football

Visit Qatar is also the Presenting Partner of EURO 2024 Fantasy Football. Participants have the chance to win amazing prizes and tickets to UEFA EURO 2024 matches. The grand prize is a trip to Qatar for two, including flights, selected in-destination experiences, and hotel accommodation. To maximize visibility, Qatar content will be promoted across various channels and platforms, including the UEFA and EURO 2024 website homepages and apps, the UEFA match center, and all UEFA social media channels.

Qatar’s Sporting Legacy

Qatar has established itself as a hub for international sports tournaments, including the FIFA World Cup 2022™, the FIFA Club World Cup, and the AFC Asian Cup Qatar 2023™. The country is also preparing to host the 2027 FIBA Basketball World Cup and the 2030 Asian Games. These events highlight Qatar’s state-of-the-art infrastructure, organizational capabilities, and commitment to excellence.