On the occasion of Father’s Day, Swiggy Instamart is delivering a ‘Dad Dialogue Translator’ on its app, teaming up with Bollywood singer Udit Narayan for its “Papa Kehte Hain”campaign.
On Swiggy Instamart, users were introduced to the ‘Dad Dialogue Translator,’ an in-app feature that decodes quirky and timeless dad phrases. Users can choose a typical dialogue that dads often say, such as “Humarein zamane mein” to “Paise ped pe ugte hai kya?”. With a single tap on the dialogue, Udit Narayan reveals the amusing and relatable interpretations behind those dad dialogues with a playful twist. The users can then share these witty translations with their dads as a Father’s Day wish.
Mayur Hola, VP, of Marketing at Swiggy, said, “We often tend to overlook the timeless wisdom and charming quirks of our dads. This Father’s Day, with our Dad Dialogue Translator, we are flipping the switch on these priceless moments. Partnering with the legendary Udit Narayan has amped the fun while reminding users that Swiggy Instamart has the gifting needs that match every dad’s unique personality.”
