Virgin Hotels has announced plans to add its first London property this summer.
The existing Mondrian Shoreditch will rebrand as Virgin Hotels London-Shoreditch from 1 August, followed by a “gradual transformation to transition the hotel to a fully-fledged Virgin hotel”.
The 120-room hotel features a rooftop bar and pool, Spanish restaurant BiBo in association with Dani Garcia, a fitness centre, treatment rooms and a private members club.
It will be the second rebranding exercise for the Reuben Brothers-owned property located at 45 Curtain Road – the hotel previously operated as The Curtain hotel and members club before joining Ennismore’s Mondrian brand in 2021.
It will also mean the second time a Mondrian property has come and gone in the UK capital, following the debranding of the Mondrian London on the South Bank in 2019.
Virgin Hotels London-Shoreditch will join existing locations for the brand including Chicago, Dallas, Edinburgh, Las Vegas, Nashville, New Orleans and New York.
For our recent Tried and Tested review of Virgin Hotels Edinburgh, see:
A second Scottish property also opened in Glasgow last year, but the hotel closed just a few months later when the building’s owner went into administration.
Commenting on the addition of Virgin Hotels London-Shoreditch, Sir Richard Branson, founder of the Virgin Group, said:
“We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started.
“At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference.
“Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too.”
For our comprehensive guide to hotels which have opened in London in the last the couple of years, click here, and for our look at forthcoming properties in the UK capital, see: