realme announced that a national survey undertaken by Counterpoint Research has recognised it as the most popular smartphone brand among Indian youth.
The Counterpoint Research survey has revealed realme’s leading position among young Indian consumers. A staggering 58% of respondents aged 16 to 25 indicated a preference for the realme brand, highlighting its resonance with a very dynamic generation that prioritizes both cutting-edge technology and stylish design, while still offering excellent value for money.
This aligns with the survey results, the top two parameters young consumers considered when purchasing a smartphone were Value for Money and Latest technology, accounting for 25% and 18% of the responses, respectively.
This strong and positive perception extends beyond realme’s product portfolio. The Counterpoint Research survey further strengthens this notion by revealing that realme leads among the youth in offering value for money (63%), latest technology (62%), and stylish smartphones (61%) within the crucial sub-INR 20,000 price segment.
This dominance aligns perfectly with the 17% of respondents who associated realme with “Young”, 15% with “Modern” and 14% with “Playful”, solidifying its position as a brand that resonates with the youthful and tech-savvy demographic in India’s competitive smartphone market.
Commenting on the survey findings, Sky Li, CEO & Founder, realme, said, “We are extremely enthused and excited by the findings of the Counterpoint Research survey. realme represents an everlasting youthful attitude and lifestyle that aligns with its products to appeal to young customers.
“The survey results aptly demonstrates our pursuit of excellence when it comes to building great products that resonate with young India, which is reflective of our understanding of what young consumers want.
“These findings will further fuel our motivation to innovate and build products that integrate great technology, outstanding build quality, and timeless design. Our exceptional journey in India has only just begun and we are more passionate than ever to keep pushing our boundaries and exceeding expectations,” realme said.
The survey also highlighted realme’s brand appeal, with 62% of respondents ranking it “very good” or “good”. Furthermore, 71% felt that realme constantly provides cutting-edge technologies, cementing the brand’s reputation as an industry pioneer.
Commenting on the findings, Tarun Pathak, Research Director, Counterpoint Research, said, “realme has established a strong presence in India’s smartphone market, particularly among young consumers in the 16-25 age group in the sub-INR 20,000 price segment. The brand’s popularity is fueled by the latest technologies, value-for-money offerings and stylish designs, all of which resonate more with the youth. Besides, realme is addressing the growing trend of premiumization by expanding its focus to the mid-premium segment.”
These findings demonstrate realme’s ability to engage with young consumers while also fulfilling and exceeding their expectations for high-quality yet reasonable smartphones. As the brand continues to develop and extend its product portfolio, realme hopes to retain its growing pace and cement its position as one of India’s top smartphone brands.
With the tremendous growth of the Indian smartphone market and rising demand for 5G devices, realme is well-positioned to seize existing and emerging opportunities and provide unique value to young customers across all corners of India.
