WHSmith Partners with Xiatech to Revolutionize Retail Operations Worldwide

Tuesday, June 11, 2024

WHSmith, the renowned global travel retailer, has selected Xiatech, the innovator behind Xfuze, the world’s premier composable Hyper-Integration Platform, as its strategic ally to propel its business growth and expand internationally.

Over the course of the next decade, WHSmith will implement Xfuze to establish a dynamic, interconnected business environment. This integration will consolidate their system infrastructure, fostering a unified repository of reliable data encompassing customers, sales, products, and inventory. Such integration will enhance operational efficiency and facilitate informed decision-making throughout WHSmith’s global operations.

With a rich history spanning over two centuries, WHSmith stands as a prominent global travel retailer, boasting a workforce of over 14,000 colleagues and a presence in more than 1,700 stores across 30 countries. Committed to enhancing customer journeys, WHSmith employs meticulous retail strategies to ensure unparalleled customer experiences.

By leveraging Xiatech’s AI-driven Xfuze platform, WHSmith’s technology division will gain enhanced visibility into, streamline, and automate critical processes throughout the retail value chain. This initiative aims to lower customer service costs, enhance operational efficiency, and enable swifter responses to market challenges and opportunities.

Xiatech specializes in fostering interconnected enterprises where information seamlessly traverses organizational boundaries in real-time. Leveraging its cutting-edge Xfuze platform, Xiatech integrates systems, data, analytics, and processes.

Endorsed by the MACH Alliance, Xfuze stands out as a cloud-native platform equipped with a suite of Smart Connectors, a Digital Integration Hub, a Unified Data Repository, an Insights Hub, and Advanced Analytics fueled by Composable AI. This comprehensive toolkit empowers both IT and business teams to swiftly incorporate new market channels and maximize returns from existing technology assets.

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