News18 Odia, News18 Assam Northeast, and News18 Gujarati YouTube channels secured leadership spots on Lok Sabha Election 2024 counting day on 4th June. These channels offered extensive coverage, which resulted in their increasing reach and high viewership.
On counting day, News18 Gujarati secured 3.72 million YouTube views. News18 Gujarati was ahead of its competitors, ABP Asmita with 2.10 million views and Zee 24 Kalak with 1.37 million views on YouTube.
News18 Odia took the lead with 7.98 million views on YouTube, establishing itself as the top performer. The numbers place News18 Odia ahead of its competitors, with OTV at 6.92 million and Kanak News with 3.58 million views on YouTube.
News18 Assam Northeast garnered 2.37 million YouTube views. The channel outperformed Newslive with 0.61 million views and DY365 with 0.40 million views.
The performance of News18 language cluster channels credits this success to its comprehensive reporting, real-time updates from all counting centers, and insightful analysis throughout the day.