Data analyzed by Unicommerce, the e-commerce enablement SaaS platform, shows that order volumes of babycare products in FY24 grew 30% over FY23 volumes across India’s Tier 2 & 3 cities.
As people are turning to online platforms to meet their requirements for babycare products like wet wipes, cotton nappies, eco-friendly detergents, soft toys, mittens, and rompers among others. Both marketplaces and brand websites saw an increase in volumes with a 34% and 21% YoY rise in order volumes respectively during FY 2024.
Various other products that witnessed high demand across these regions included bodysuits, feeding spoons, diapers, pants, tops, and vests. This growth may be attributed to several reasons including greater choice, rising awareness about such products, ease of access, and greater use of technology by brands in this segment to connect with their customers.
With people demanding sustainable and innovative baby gear, brands are now offering eco-friendly, customized, and organic products to meet the evolving needs of the consumer. Unicommerce works with some of the baby care brands in the country including names like Chicco, Superbottoms, Mi Arcus, R For Rabbit, and The Mom Store among others.
Kapil Makhija, MD and CEO of Unicommerce, said, “E-commerce continues to make deep inroads into smaller cities and consumers are relishing its presence across these parts now. We are seeing emerging categories like babycare witnessing growth through e-commerce.
“This presents an opportune gateway for traditional as well as newer brands to tap these markets. We are committed to supporting brands in rooting their establishments in these parts with our adaptable technology platform,” Makhija said.
Unicommerce has a growing Annual Recurring Revenue (ARR)and Revenue. As of the quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.
