On our latest episode of VideoBrief, Neelima Burra, Chief Strategy, Transformation, and Marketing Officer of Luminous Technologies, discusses the launch of their latest campaign, ‘Power Aapke Haath Mein‘, in conversation with Safa Soomar.
‘Power Aapke Haath Mein’ features a series of thematic films to highlight Luminous Technologies’ end-to-end solar solutions ecosystem, while educating consumers about the significance of solar energy solutions and empowering them to take control of their power supply, enabling them to generate and use electricity according to their own needs.
In the insightful and engaging VideoBrief, Burra provides insights on the problems of power supply challenges faced in India and how Luminous aims to tackle these issues with their innovation.
Discussing Luminous’ end-to-end solar solutions, Burra highlights the Luminous ConnectX App, a powerful tool that integrates advanced technology with sustainable energy solutions to provide consumers with real-time monitoring of their energy consumption patterns.
Burra also speaks about Luminous’ partnership with Cheil India. She mentions how Cheil leveraged slice-of-life situations and heartwarming scenarios to bring to light the role of Luminous Solar and resonate deeply across audiences, reassuring their concerns about erratic power supply and hefty bills.
Burra also sheds light on the establishment of the Solar Panel Factory in Rudrapur, which aids Luminous’ efforts to ensure a clean and sustainable energy source for citizens.
Credits for #PowerAapkeHaathMein campaign:
- Agency: Cheil India
- Chief Operating Officer: Sanjeev Jasani
- Chief Creative Officer: Vikash Chemjong
- Chief Growth Officer: Neeraj Bassi
- National Creative Director: Amit Nandwani
- Chief Strategy Officer: Sourav Ray
- Vice President, Head of Operations: Kanika
- Account Management team: Arif Khan, Rishabh Sharma, Muskan
- Creative team: Kumar Suryavanshii, Shailender Singh, Judge Bush Biswas, Gurpreet Singh, Yash Tomar, Swaleh Ansari
- Account Planning team: Debopriyo Bhattacherjee, Shivani
