Sunday, June 9, 2024
Reading Time: 5 minutesDr. Mohammad Al Sherbeiny, General Manager of the International Tourism Offices, Egypt engages in a candid conversation with the Anup Kumar Keshan, CEO and Founder Editor of Travel And Tour World at Riyadh Travel Fair 2024, held at Riyadh, Saudi Arabia. Readers are enlightened about the plans of the tourism office to uphold Egypt as a booming destination to travel.
Travel And Tour World: What opportunities are you looking for at Riyadh Travel Fair?
Dr. Mohammad Al Sherbeiny: Well Saudi Arabia is a big market and one of the biggest markets for Egypt looking to expand as much as we can and to introduce what is new our destination like North Coast and Sharm El-Sheikh. We have direct flights now connecting Saudi Arabia with the rich area.
Travel And Tour World: How important is the GCC market for you?
Dr. Mohammad Al Sherbeiny: Saudi Arabia is already the 3rd largest resource market for Egypt we have already exceeded 1 million visitors last year and we are expecting more this year. Saudi Arabia is our top source market and then comes the UAE.
Travel And Tour World: Which other international markets are you targeting other than Saudi?
Dr. Mohammad Al Sherbeiny: We have a list of 12 major markets around and the odd ones are Germany, France UK, Italy and still Russia is one of the top two. Meanwhile we are focusing on India and China markets.
Travel And Tour World: What is your next phase of marketing plan? From which area you want to call people to visit Egypt? What are your new initiatives and new destinations for Egypt?
Dr. Mohammad Al Sherbeiny: We have 12 major source markets and we are still expanding the list to have more than 30 in total. We are focusing on the north and East Europe, for long-haul is Brazil and USA. What we are tilling about is the North Coast destinations like the Al Amein as summer destination. Meanwhile we are trying to uphold Al Amein to be all year round destination, as well as the long Nile cruises and Cairo City Break. We have more things to visit in Cairo.
Travel And Tour World: What about the MICE market?
Dr. Mohammad Al Sherbeiny: We are doing very well with the MICE market. Egypt is now hosting a lot of events, conferences and there are list of tourism and antiquities already open new areas like thimble area and citadel to host such events. Means we are booming up in this area of tourism. We can say at least one of our target segments and we are focusing on it in the near future.
Travel And Tour World: Egypt is regarded as an ancient tourism destination due to its pyramids and other offerings of its cultural heritage. Mostly people go for leisure activity. What about business travel or leisure travel?
Dr. Mohammad Al Sherbeiny: We have one of the oldest civilizations in the world. Our USP is cultural heritage we are one of the well kept thousands of historical facts and remains. It is a dream for all humans to visit the pyramids. We also have lot of things to focus on, destinations to start marketing for. The leisure tourism is 65% of total room’s capacity on the seaside of Egypt. Not only booming worldwide but we focus more on our heritage sites also.
Travel And Tour World: Usually people are fascinated by the Nile Cruise. What are your plans to promote that?
Dr. Mohammad Al Sherbeiny: As I have already mentioned it is a dream for everyone to visit the heritage sites across Egypt and the Nile Cruise is one of the best. In all our media coverage and advertising we focus on Nile cruise.
Travel And Tour World: What are your expectations from Riyadh Travel Fair?
Dr. Mohammad Al Sherbeiny: We are doing well right from the beginning of the fair and we see that visitors are interested to know about North Coast Sharm El Sheikh direct flights. I believe it is booming up.
Travel And Tour World: What are new connectivity from Riyadh to Egypt?
Dr. Mohammad Al Sherbeiny: Plan is to attract more traffic to the North Coast area and Sharm El Sheikh.
Travel And Tour World: New connection you are launching?
Dr. Mohammad Al Sherbeiny: It is already announced by many airline carriers. We are doing our best to announce more.
Egypt, a land steeped in history and brimming with ancient wonders, offers a treasure trove of attractions that captivate visitors from around the globe. From the timeless allure of the pyramids to the bustling vibrancy of Cairo, Egypt’s tourist destinations provide an unparalleled journey through time and culture.
No visit to Egypt is complete without witnessing the majestic Pyramids of Giza, one of the Seven Wonders of the Ancient World. These colossal structures, built over 4,500 years ago, stand as a testament to the ingenuity and ambition of ancient Egyptian civilization. Nearby, the enigmatic Sphinx guards these monuments, adding to the mystique of this iconic site.
Luxor, often referred to as the world’s greatest open-air museum, is home to a myriad of ancient temples and monuments. The Valley of the Kings, where pharaohs such as Tutankhamun were laid to rest, offers a glimpse into Egypt’s royal past. Visitors can explore the intricately decorated tombs and marvel at the preserved hieroglyphics that tell stories of ancient rituals and beliefs.
Situated near the Sudanese border, the Temples of Abu Simbel are another architectural marvel. Carved out of a mountainside, these massive structures were relocated in an extraordinary engineering feat to avoid flooding by the Nile. The temples, adorned with colossal statues of Ramses II and intricate carvings, are a testament to the grandeur of ancient Egyptian art and culture.
The Egyptian Museum in Cairo is a treasure trove of artifacts that span thousands of years of history. Housing the world’s most extensive collection of Pharaonic antiquities, including the golden treasures of Tutankhamun, the museum offers an in-depth look into Egypt’s storied past.
The Nile River, often considered the lifeblood of Egypt, offers scenic cruises that allow travelers to explore the country’s historical and cultural heritage from a unique perspective. From the bustling markets of Aswan to the tranquil temples of Kom Ombo and Edfu, a Nile cruise provides an immersive journey through Egypt’s timeless landscapes.
For those seeking relaxation and adventure, Egypt’s Red Sea Riviera offers pristine beaches and world-class diving spots. Cities like Hurghada and Sharm El Sheikh are famous for their crystal-clear waters, vibrant coral reefs, and luxurious resorts, providing a perfect escape for sun-seekers and underwater enthusiasts alike.
Egypt’s blend of ancient wonders, cultural richness, and natural beauty make it a premier destination for travelers. Whether exploring the historic monuments of Luxor, navigating the bustling streets of Cairo, or relaxing on the shores of the Red Sea, Egypt offers a diverse array of experiences that are sure to leave a lasting impression.
About Riyadh Travel Fair 2024
The Riyadh Travel Fair, held annually in Saudi Arabia’s vibrant capital, is a premier event showcasing the best in travel and tourism. Attracting exhibitors and visitors from across the globe, the fair serves as a dynamic platform for industry professionals to network, explore new destinations, and discover the latest trends in travel. From luxurious resorts and adventure tours to innovative travel technologies, the Riyadh Travel Fair offers a comprehensive look at the global tourism landscape. It’s an essential event for anyone looking to expand their horizons and connect with leaders in the travel industry.
Tags: adventure tourism, cultural heritage Egypt, Egypt, Egypt tourism, Egypt travel expansion, Egypt-Saudi connectivity, GCC tourism, International tourism, luxury travel, MICE industry Egypt, Nile cruises, North Coast Egypt, Riyadh, Riyadh Travel Fair, Saudi Arabia travel market, Sharm El-Sheikh flights, Tourism marketing
Sunday, June 9, 2024
Sunday, June 9, 2024
Sunday, June 9, 2024
Sunday, June 9, 2024
Sunday, June 9, 2024
