With the heat of the general elections cooling down, temperatures in India keep rising to hit the peak of the summer season alongside the much-awaited ICC T20 World Cup. Brands are amping up their campaigns to take the ‘WOW’ factor up a notch and capture the attention of the masses stuck at home due to the sweltering heat and glued to their screens to cheer on our men in blue.
Showcasing relevance, creativity, and resonance with consumers, here’s a round-up of some of the most innovative campaigns launched this past week.
Jugalbandi by Fevicol
Marking the return of Fevicol’s signature creative style and humour, Pidilite’s Jugalbandi campaign, conceptualized by Ogilvy India, underscores Fevicol’s unbreakable bond by celebrating the musical journey of two brothers with a blend of traditional charm and quirky humour.
Showcasing the brotherly bond, Jugalbandi humorously portrays Fevicol as an emblem of lasting connections and enduring strength. (You might also like: Exclusive | Piyush Pandey on Ogilvy’s industry-defining Jugalbandi with Pidilite, Fevicol)
Swiggy brings back Gulaab Jamun Uncle
Everyone’s beloved Gulab Jamun Uncle is back for the T20 World Cup in a series of bite-sized films showcasing Swiggy’s commitment to on-time delivery, supported by legendary commentator Harsha Bhogle’s popular commentary pieces in the hilarious ad campaign.
The ads use everyday scenarios to highlight the speed and convenience of Swiggy’s delivery service, resonating with cricket fans across the country as they order food home during matches.
Hum Samajhte Hain Business by Godrej Capital
Godrej Capital captures the bittersweet emotional journey of a business owner transitioning from a small shop to a larger and more successful venture, revealing a moment of triumph and growth.
The digital film by Publicis India assures small business owners, ‘Hum Samajhte Hain Business’ and reaffirms Godrej Capital’s commitment to offer tailor-made loan solutions for business owners and provide them with flexibility of repayments and quick sanctions in their pursuit of business growth.
Drops Of Joy by Lay’s
Lay’s made potatoes the true superheroes on World Environment Day with its ‘Drops of Joy’ film. The film brings to light the unique initiative by Lay’s which showcases a commitment to eco-friendly practices and water positivity.
During frying, about 80% of the water naturally found in potatoes evaporates and is typically wasted. Lay’s, however, employs a distinctive process to reclaim and convert this vapor back into water.
‘Drops of Joy’ by Lay’s aims to evoke feelings of joy, inspire hope, and foster a deep emotional connection with the audience.
Watch Her Shine by Noise
Taapsee Pannu, the brand ambassador of Noise, along with the brand empowers women through wearable technology with the ‘Watch Her Shine’ campaign.
Aided by the ‘Shine by Noise’ collection for women, the brand seamlessly blends style, technology and innovation to inspire modern women to take confident strides in their health and lifestyle journey.
Thumb Rule by Bajaj Allianz Life
Bajaj Allianz Life unveiled a light hearted campaign which simultaneously educates and instructs viewers of the 10x thumb rule.
Shubhman Gill’s compelling presence adds a dimension to the campaign as he guides viewers through the essentials of term insurance by simplifying the fundamental issue of underinsurance, helping the public with easy comprehension and appropriate actionability.
