Saturday, June 8, 2024
Reading Time: 3 minutesThe Jeep® brand, boasting more than eighty years of embodying freedom, adventure, passion, and authenticity, has once again been acclaimed as the most patriotic brand in America. For the 23rd consecutive year, Jeep holds the top spot in the Brand Keys Most Patriotic Brands survey. In 2024, consumers surveyed identified Jeep as the brand that best embodies the values of patriotism.
“Being recognized as America’s most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other,” said Bill Peffer, senior vice president and head of Jeep brand North America.
To determine the 2024 rankings, Brand Keys surveyed over 7,460 consumers aged 18 to 65, balanced for gender and political affiliation. They assessed 1,381 brands across 143 B2C and B2B categories using Brand Keys’ emotional engagement measures. The evaluations focused on brand resonance with the value of patriotism, and the Jeep brand emerged as the best at meeting today’s patriotism challenges.
“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present,” said Robert Passikoff, president and founder of Brand Keys. “And if there’s such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.”
The Jeep brand and the USO are celebrating 16 years of partnership, supporting and connecting members of the nation’s military to the things that give meaning to their service. You can find more information at USO.org.
Moreover, through the Jeep brand’s Military Incentive Program, eligible military personnel can receive military bonus cash towards select Jeep brand vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veterans, and honorably discharged veterans within 12 months of discharge date qualify for this program. The offer is applicable to purchases and leases on select 2024 and 2023 Jeep brand vehicles.
Another benefit for Jeep 4×4 owners is the Jeep Wave program, offering exclusive benefits and dedicated 24/7 support to deliver the utmost care to Jeep vehicle owners across the entire Jeep 4×4 lineup.
The Jeep brand invites everyone to embrace life fully with its diverse portfolio of vehicles, including the Jeep Cherokee, Compass, Gladiator, Grand Cherokee, three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler, Wrangler 4xe, Wagoneer, Grand Wagoneer, and now the Jeep Wagoneer S, its first all-electric vehicle in the U.S., available for reservation at Jeep.com.
Fans can explore Jeep merchandise at the Jeep Store on Amazon.
*Based on Brand Keys’ Most Patriotic Brands Survey from 2002-2024.
Jeep Brand
With a legacy spanning over 80 years, Jeep® is the authentic SUV brand known for legendary off-road capability, refined interiors, high-tech features, and versatility for extraordinary journeys. Offering a broad vehicle portfolio, Jeep provides owners with a sense of safety and confidence to handle any adventure. The Jeep Wave program, available across the Jeep 4×4 lineup, offers exclusive perks and 24/7 support to ensure the utmost care for Jeep brand owners. As part of a global electrification initiative, all Jeep brand vehicles in North America will offer an electrified variant by 2025, enhancing their legendary off-road capability through 4xe technology.
Stay updated with Jeep and company news and videos at:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Social Media:
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Saturday, June 8, 2024
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Saturday, June 8, 2024
