For the First time Sonesta Combines Loyalty Programs

Wednesday, June 5, 2024

Sonesta International Hotels Corporation (Sonesta) announces the launch of its unified loyalty program, Sonesta Travel Pass, and a consolidated website, Sonesta.com. This strategic move streamlines the guest experience for Sonesta’s six million members worldwide.

Following the acquisition of Red Lion Hotels Corporation, Sonesta.com now encompasses all Sonesta brands, including Royal Sonesta, Sonesta Hotels & Resorts, and Sonesta ES Suites, alongside Red Lion brands like Red Lion Hotel, Americas Best Value Inn, and Signature Inn. This consolidation provides a centralized booking platform for all 1,100 hotels within the expanded portfolio.

Enhanced Benefits with Sonesta Travel Pass:

Sonesta Travel Pass serves as the singular loyalty program for the entire network. Members now enjoy unified benefits and a single points currency across all brands. Former Red Lion Hello Rewards members seamlessly transition into Sonesta Travel Pass, ensuring continuity. The program offers faster point accumulation compared to competitors, with points holding a higher value per dollar spent. This eliminates the need for exorbitant point accumulation for a single night’s stay. Additionally, members benefit from perks such as complimentary upgrades, welcome gifts, and premium parking during their stays.

Chris Trick, Sonesta’s Chief Marketing Officer, states: “Sonesta Travel Pass members now have endless opportunities to create memories at nearly 1,100 hotel destinations. This unified platform and loyalty program not only expand opportunities for rewards and benefits but also forge stronger connections across our diverse family of brands.”

Sonesta Travel Pass Ultimate Sweepstakes:

To celebrate this milestone and welcome new members, Sonesta is hosting the Ultimate Sweepstakes. Guests have a chance to win points redeemable at any Sonesta property. Prizes include:

• Grand Prize: 1,000,000 points (enough for multiple luxurious stays)
• 10 Winners: 100,000 points each
• 100 Winners: Lifetime Platinum Status (including complimentary breakfast, exclusive booking lines, and more)

“Rewards Season” Campaign:

Complementing the launch, Sonesta released a consumer campaign titled “Rewards Season” in May. Featuring actress Judy Greer, the campaign encourages membership in the expanded Sonesta Travel Pass and booking or redeeming travel through Sonesta.com. The campaign highlights the program’s ease of use and faster tier progression compared to other programs.

A Program for Every Traveler:

Sonesta’s diverse portfolio caters to a wide range of travelers. Whether seeking a family vacation at a Sonesta resort, a budget-friendly road trip with Americas Best Value Inn, or a luxurious getaway at Royal Sonesta, Sonesta Travel Pass allows members to earn points on every stay.

This streamlined approach positions Sonesta to offer a more rewarding and convenient experience for its loyal guests.

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