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Pride month is officially here, and high-fashion brands have only gotten smarter about the ways they choose to incorporate LGBTQ activism into their clothing during the month of June. Gone are the days of hastily rainbow-slapped apparel and tacky corporate merch. This year’s Pride collections have stripes of color and are chic enough to wear year-round.
Most importantly, these brands are showcasing their allyship by giving back a portion of their proceeds to LGBTQ groups such as the The Trevor Project, Hetrick-Martin Institute, GLAAD and It Gets Better Project — non-profits that need our support more than ever amid a wave of repressive, anti-LGBTQ legislation. Other items on this list are created by queer artists or allies for the queer community.
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Check out some of the best Pride collections this year.
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Converse Pride Collection
Converse returns this year with their 10th annual “Proud to Be” campaign and collection, now live on their website. Concepted and designed by LGBTQIA+ employees and allies at Converse, the 2024 Proud to Be collection features a curated capsule of footwear, including the newly introduced Run Star Utility Sandal CX and Chuck 70, and accompanying apparel in a vibrant spectrum of colors and designs.
Levi’s Pride Liberation Western Trucker Jacket
This season, Levi’s is celebrating queer joy with a collection inspired by LGBTQIA+ rodeo and cowfolk culture from the ’70s to today. In support of this collection, Levi’s will make an annual $100,000 USD donation to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world.
The headlining piece is an update on their OG Trucker Jacket, featuring a boxier, relaxed fit. Then, they westernized it with a scallop design in the front, yoke detailing on the back and western boot-inspired embroidery.
Bloom with Pride 2024 Limited Edition Skincare Set
Beekman 1802 is celebrating Pride with a limited-edition drop of their 2024 Bloom with Pride Skincare Set. The set, which comes with a free Goatie Pride Pin, features their best selling Bloom Cream Daily Moisturizer and a wide range of targeted serum boosters.
Calvin Klein Pride Collection
Jeremy Pope and Cara Delevigne front Calvin Klein’s 2024 Pride Collection, which includes this statement logo tee crafted from soft, breathable cotton with a Pride is Freedom graphic styling at the back, and finished with a compact Calvin Klein logo at the front.
Lilly Lashes Multicolored Individual Flares
Founded in 2013 by reality TV star Lilly Ghalichi (Shahs of Sunset), Lilly Lashes offers fun and easy ways for everyone to get long, luscious lashes from home. This multicolored set is perfect for Pride, with 32 individual faux mink flares in eight vibrant and eye-catching colors. They’re great on their own or you can mix and match them for an ombre or prismatic effect.
Whether you’re turning up at the club or heading to a festival, Lilly Lashes are a bold and empowering way to make an entrance, and a reminder that self-expression is the most powerful statement of all.
Chrome Industries Pride Collection
Chrome Industries and the LGBTQ+ nonprofit True Colors United teamed up on this seven-piece capsule collection, featuring Chrome’s best-selling bag styles and accessories in a new grid pattern. 100% of profits (up to $15,000) from the Pride capsule collection will support True Colors United, while supplies last.
Pura Vida Bracelets PRIDE Collection
Show your allyship this year with Pura Vida Bracelets, which just launched their PRIDE Collection, featuring a range of vibrant bracelets, rings, earrings and more; prices range from $7-$48.
For every piece of the collection sold, Pura Vida will donate 5% of the purchase price, with a $50,000 donation minimum, to The Trevor Project.
Hollister Pride Collection
The collection consists of six new gender neutral pieces ranging between $16.95 – $49.95 including tops and bottoms available now on www.hollisterco.com. The Southern California-based brand worked with long-time partner GLSEN to finalize this year’s assortment, and has pledged to donate $350,000 to the nonprofit this year (plus customer round up dollars), bringing their cumulative contribution to $5.2 million.
J. Crew Pride Graphic Tee
Colorful LOVE is printed on this basic cotton tee from J. Crew, who will donate proceeds from their Pride collection to PFLAG, the nation’s largest organization supporting and educating for the LGBTQ+ community.
Adidas Pride Collection
Adidas’s 2024 Pride collection was co-created with Brazilian artist Pabllo Vittar, with a campaign fronted by bold-faced names in the LGBTQIA+ athletes and allies such as Tom Daley, Layshia Clarendon and Stonewall FC London player Jo Kokkinopliti.
Speaking about the design of the collection, Vittar explained, “Pride is very important to me, so I am deeply honoured to create a collection with Adidas to celebrate our community. My aim for the collection was to expand the lens we’re seen through – a color palette that embodies and celebrates the wide spectrum of identities across our community and the culture it influences”.
EyeBuyDirect Pride Collection
EyeBuyDirect’s Pride On Collection features nine bold styles that celebrate individuality and self-expression. Until June 30, 100% of sales proceeds (up to $50,000) will benefit The Trevor Project. The eyewear brand has donated more than $215,000 donated since theis partnership began in 2020.
Happy Socks ‘Do You Speak the Lanaguge?’ Collection
In honor of Pride month, the Swedish sock brand Happy Socks has launched an innovative campaign titled “Do You Speak the Language?,” diving deep into the fascinating history and evolution of queer language. It celebrates the creativity and resilience of the LGBTQIA+ community by highlighting words and expressions, like “Slay” and “Shade,” that have made their way into mainstream culture, especially among Gen-Z. A portion of proceeds from the Pride Collection is donated to InterPride, supporting LGBTQIA+ rights and visibility globally.
REI Co-Op ‘Outside with Pride’ Collection
REI Co-Op employees designed the array of items featured in the outdoor brand’s Pride Collecton, including this Pride-inspired Nalgene wide-mouth water bottle.
Ugg x ALOK Pride Collection
The beloved Australian footwear brand partnered with ALOK for their 2024 Pride collection, featuring these one-of-a-kind URSeen platforms. “With this collection, I wanted to challenge all forms of shame, and create an unapologetic embrace of vibrancy and color, because that’s what Pride is actually about,” ALOK said in a statement. “We live in a world that often has taught us that we can only belong if we minimize ourselves. But I think that the lesson that LGBTQ+ people are bringing to the world is you get to be different, and you still get to belong. Together, you can create a world where belonging means becoming your true self.”
More Queer, Less Fear Hat
Etsy has a whole section of its site promoting LGBTQIA+ artists and small businesses, with a number of accessories, clothing items and decor pieces for everyone. We particularly love this baseball cap, which features the motivational mantra, “More Queer, Less Fear.” The flat brim snapback is handmade and available in ten colors. The seller sells the same quote as a hanging print too.