Classic Vacations Welcomes Sue Ferguson as Vice President, Pioneering Future Business Strategies

Wednesday, June 5, 2024

Classic Vacations is excited to announce Sue Ferguson as the new Vice President of Business Development, a key role that marks a strategic step for the swiftly growing company. With a rich background spanning over 20 years in the travel sector, Ferguson is celebrated for her pioneering sales tactics, superior ability to forge relationships, and her impactful role in boosting revenues. This enhancement to the leadership of the top-ranked global luxury travel firm follows a significant digital overhaul and luxury revival, enhancing service quality and updating the infrastructure to better serve contemporary travel advisors.

Throughout her career, Ferguson has gained extensive experience across various facets of the travel industry, including luxury hotel and hospitality brand management to wholesale sales. Prior to this new role, she served as the Director of Travel Industry Sales at The Set Collection and has been a sought-after consultant for premier hospitality brands.

Ferguson is noted for her adept skills in cultivating strong connections with travel advisors and her knack for strategically matching the right advisors to specific markets. She introduced a revolutionary method of in-person sales engagements with travel advisors, redefining interaction strategies for small luxury hotels. Her innovative approach not only increased sales but also built enduring loyalty and repeat business through solid relationship-building.

“We have made a pivotal move toward exponential growth by welcoming Sue to our executive team,” said Melissa Krueger, CEO of Classic Vacations. “Her innovative sales strategies, deep industry relationships, and unwavering support of the travel advisor community make an exceptional addition to our organization. We are confident that Sue’s leadership will drive significant growth, take advantage of the exciting tailwinds that we are experiencing across our platform, and further solidify our leading position in the luxury travel market.”

Ferguson’s profound knowledge of the luxury travel market and her wide-ranging industry connections are set to be crucial in her new position, offering significant advantages to both Classic Vacation’s clients and partners. With her experience of visiting and assessing thousands of hotels across the globe, Ferguson has established valuable relationships with hoteliers and top executives worldwide. Her deep understanding and well-regarded status in the hotel industry make her a highly valued asset for hoteliers collaborating with a wholesaler.

Ferguson added, “Classic Vacations consistently sets the standard for excellence in wholesale luxury travel, making it the ideal platform for my return to the wholesale side of the industry. Stepping into the new role of Vice President of Business Development presents an exciting opportunity to leverage my experience and relationships to drive new business and foster long-term growth. Classic Vacations embodies the pinnacle of quality and service, and I am eager to be a part of such a dedicated and passionate team.”