Vancouver-based Noise Digital, a part of Havas Media Network, Tuesday announced it is developing a tourism data analytics platform for the recently launched Canadian Tourism Data Collective.

The collective, a joint venture of Destination Canada, Statistics Canada and Innovation, Science and Economic Development Canada, said the analytics platform has partnered with Google Cloud to:

• Centralize data assets utilizing a privacy-first, made-in-Canada, secure environment that complies with the Canadian federal government-published guidance on security controls.

• Unify data intelligence by harmonizing disparate data streams, the analytics platform empowers users with comprehensive insights on the Canadian tourism sector.

• Monitor data quality utilizing advanced analytics, artificial intelligence, and analysis tools.

• Optimize operational efficiencies through automation and machine learning.