Warner Bros. Discovery has increased the price for its ad-free versions of streamer Max just ahead of HBO’s “House of the Dragon” Season 2 premiere on June 16.
Beginning Tuesday, the ad-free Max will rise $1 in price from $15.99 to $16.99 per month, and the annual plan will jump from $149.99 to $169.99. The “ultimate” ad-free tier will also increase by $1 per month, rising to $20.99 per month, and by $10 per year, bringing the new annual cost to $209.99.
The Max ad-supported version’s price is unchanged at $9.99/month or $99.99/year.
These increased prices are effective immediately for new subscriptions, while current customers will have some time to adjust to the hike.
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Per WBD, “Existing subscribers will be notified 30 days in advance of their plan renewing and see price increases starting from their next billing cycle on or after Thursday, July 4, 2024. Current yearly subscribers will not see an increase until renewal.”
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Here are the details of whats included with each of Max’s three pricing tiers:
- With Ads | Stream on 2 devices at once, Full HD video resolution
- Ad-Free | Stream on 2 devices at once, Full HD video resolution, 30 downloads to watch on the go
- Ultimate Ad-Free | Stream on 4 devices at once, 4K Ultra HD video quality as available, Dolby Atmos immersive audio as available, 100 downloads to watch on the go (limits apply)
In a letter announcing the price increase to customers, Warner Bros. Discovery stated: “Max is the one to watch for iconic series, hit movies, fresh originals, family favorites, breaking news, and live sports, and this increase allows us to continue to invest in delivering more culture-defining programming and improving our customer experience for all users.”
More to come…