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Target Released Two Birds As Part Of Its Pride Collection That Have Gone Viral And Are Selling Out Everywhere

Forget rainbow-themed merch; people want birds that are themed to Tippi Hedren in The Birds for Pride.

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🔥 Full coverage and conversation on Pride 2024

Last month, Target announced that it would reduce the number of items in its annual Pride collection. Along with the news that it would be scaling back its Pride-related merchandise, it also announced that Pride merch would only be available in select stores "based on historical sales performance" and online. The move comes after the retailer faced backlash from far-right conservatives last year.

Store display promoting Pride Month features colorful, patterned clothing and accessories with "Celebrate Pride month" and "take pride" signage