Mumbai Indians announced the launch of ‘The Mighty Indians’, an animated mini-series, that blends the world of cricket, story-telling, and fan fiction for the next generation of global fans. The series has been created with partners Burman Sports and Animation Media Partner Kid Sports Media Inc. and Squeezy Sports Inc.
‘The Mighty Indians’, an IP owned by Mumbai Indians, marks a venture in India, being the first of its kind to integrate a professional sports team into an animated series tailored for young audiences.
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Core Concept of the Series
‘The Mighty Indians’ transforms beloved Mumbai Indians players into mighty superheroes, who possess superpowers that stem from their cricketing skills. Central to their power is the Mighty Chakra, a prominent element of the Mumbai Indians logo. Together, these superheroes tackle challenges and vanquish evils that threaten the community and children, promoting values such as teamwork, perseverance, and integrity.
A spokesperson for Mumbai Indians, said, “The Mumbai Indians have always embodied the values of teamwork, perseverance and hard work, and the ‘The Mighty Indians’ brings these values to life through a series of animated episodes and a captivating storyline. As a global brand, Mumbai Indians is always on the lookout to engage with their fans across geographies through innovative activations and content.”
Shiv Burman, Founder, Burman Sports, said, “We identified a strategic opportunity to create an IP with immense potential to cultivate fandom amongst Mi’s next generation fans, via relevant and engaging content that both resonates with and entertains them. The Mighty Indians IP has the potential to grow into segments such as merchandise, experiences, community engagement and more, creating a comprehensive ecosystem that celebrates the spirit of cricket and heroism. We brought on board our partners Kid Sports Media to deliver world class content. Mumbai Indians has been the perfect partner for an IP like this given their large focus on kids and youth development. We are proud to partner with one of the biggest cricket franchises in the world to help develop their next generation of fans.”
Massimo Marchese CMO of Kid Sport Media and Squeezy Sports Inc., said, “We’re thrilled to team up with the Mumbai Indians to bring cricket’s superstars to life as animated superheroes, blending the thrill of the game with epic adventures. Get ready for a boundary-breaking series that will captivate fans and inspire a new generation of cricket lovers!”
