Etihad Airways Revenue Management Soars with Prestigious Award Win

Tuesday, June 4, 2024

Etihad Airways, the UAE’s flag carrier, has soared to new heights, clinching the prestigious 2024 PROS Customer Outperformer Award in the Profit Booster category.

This recognition, presented by PROS, the industry leader in airline revenue management software and cutting-edge AI retail solutions, celebrates airlines demonstrating exceptional growth in overall profitability or significant profit margin improvements. The award follows Etihad’s record-breaking performance in 2023.

Wei Jin, Etihad’s Vice-President of Revenue Management, said: “The award is a testament to the hard work and dedication that the team has put in to really improve our revenue position over the course of the last year, and which, alongside the airline’s work on controlling costs, has contributed to our profit improvement.

“It is very humbling to be recognised in this way by PROS, the world’s leader in revenue management systems used by airlines worldwide.”

Arik De, Chief Revenue and Commercial Officer said: “Congratulations to the team for this well-deserved win. It is a testament to the close partnership we enjoy with PROS and our team’s ability to expertly leverage the PROS technology for maximum results.

“The win is another step on the transformative journey that Etihad’s commercial division embarked on two years ago.”

“Etihad Airways has achieved remarkable success in boosting profitability and margin; underscoring the power of PROS revenue management technology,” said Surain Adyanthaya, President, Travel, PROS.

“We are thrilled to honor Etihad Airways with this award, which highlights the airline’s commitment to excellence and their advanced understanding of PROS AI-powered solutions. We are privileged to partner with Etihad to support strong financial outcomes and look forward to collaborating on next areas of innovation in support of their long-term digital transformation agenda.”

PROS Revenue Management (PROS RM) reigns supreme as the go-to revenue management solution for airlines. Leveraging the power of proven AI and machine learning, PROS RM anticipates and optimizes pricing, empowering airlines to navigate demand fluctuations and market uncertainties with confidence.

This innovative solution provides advanced forecasting capabilities, enabling airlines to make informed decisions based on meticulously predicted market trends. Airlines typically experience a 2-3% revenue boost thanks to PROS RM’s AI-powered pricing strategies. Additionally, forecasting accuracy surges by over 25%, equipping analysts with more effective revenue management tools. Furthermore, streamlined workflows facilitated by PROS RM can reduce manual tasks by 30%, freeing teams to focus on strategic planning.

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