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People Online Think Fashion Nova's "Body Positivity" Campaign Might Just Be One Of The Worst

The clothes modeled would not be able to fit the average American woman.

Corporate misuse of the term "body positivity" is nothing new, but Fashion Nova's latest campaign may just be its cringiest peak.

A Fashion Nova Los Angeles tote bag and drawstring bag are displayed on a table in a brightly lit room, with pink lighting in the background
Presley Ann / Getty Images for Fashion Nova

"Breaking News: Fashion Nova's Body Positivity Campaigns Are Going Viral," the Instagram carousel post reads, featuring women who all have the same body type in slightly different sizes.