Times OOH announced its expansion into Mall Advertising. The company has secured marketing rights for digital display video walls in four malls, marking a milestone in its mission to revolutionize the OOH industry with innovation, versatility, and reach. This move enhances Times OOH’s media portfolio, which now includes Airport, Mumbai Metro, City Media, Elevator Digital Media, and Mall Advertising.
In collaboration with Bigvizion, Times OOH has signed marketing agreements for high-definition Digital Out-of-Home (DOOH) video walls placed at Oberoi Mall, R City Mall, Nexus Seawoods Mall in Mumbai, and C21 Mall in Indore. These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
Equipped with technology, these digital displays offer capabilities for showcasing modern Anamorphic, 3D, and innovative content, giving advertisers unprecedented opportunities to captivate audiences through visuals.
This initiative underscores Times OOH’s commitment to staying at the forefront of technological advancements in the OOH advertising realm. With the market normalizing, malls have seen a 42% increase in foot traffic in 2023, making mall advertising an ideal platform for brand engagement. Each mall where Times OOH has established a presence attracts over 1 million visitors on average per month, primarily from the NCCS A1 and A2 audience categories.
Shekhar Narayanaswami, President of Times OOH, said, “We are thrilled to venture into mall advertising with DOOH branding solutions in these prestigious malls. This milestone aligns perfectly with our vision of revolutionizing the OOH industry by providing advertisers with innovative and impactful ways to connect with their target demographics. Leveraging the capabilities of these video walls, along with our creative expertise, we are well-positioned to deliver unmatched value to our clients.”
These placed digital video walls enable advertisers to reach captive audiences during their 1-2 hours of leisure time within the mall environment, fostering a relaxed mindset conducive to brand receptivity. Positioned in prominent locations, these larger-than-life displays ensure maximum visibility, capturing the attention of mall-goers characterized by their disposable income and spending habits.
Additionally, dynamic creatives combined with contextual advertising promise high impact and maximum engagement with mall visitors. Times OOH’s entry into mall advertising enriches its offerings, empowering brands to showcase their products and services to affluent and discerning consumers in a dynamic and captivating manner.
