Leo Burnett India emerged as the frontrunner in the Brand Activation and Promotion category at the Abby One Show Awards 2024. Leo Burnett India secured a total of 22 points, securing 1 Silver, 3 Bronze, and 4 Merit awards.
Following closely behind was ABP Pvt. Ltd., securing 6 points with 1 Silver award. FCB GROUP INDIA secured 7 points with 1 Silver and 1 Merit award.
Other notable winners in this category included famous Innovations, Social Panga – Higa Digital Pvt. Ltd., and tgthr, each securing a merit recognition, totaling 1 point each.
In total, the Brand Activation and Promotion category witnessed a distribution of 38 points among the winners, with a collective haul of 3 Silver, 3 Bronze, and 8 Merit awards, reflecting the dynamic and engaging promotional campaigns showcased in the advertising industry.
Brand Activation and Promotion – Abby One Show Awards 2024
| Specialist | Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
| Brand Activation and Promotion | Leo Burnett India | – | – | 1 | 3 | 4 | 4 | 22 |
| ABP Pvt. Ltd. | – | – | 1 | 1 | 6 | |||
| – | FCB GROUP INDIA | – | – | 1 | 1 | 1 | 7 | |
| – | famous Innovations | – | – | 1 | – | 1 | ||
| – | Social Panga – Higa Digital Pvt. Ltd. | – | – | 1 | – | 1 | ||
| – | tgthr | – | – | 1 | – | 1 | ||
| Grand Total | – | – | 3 | 3 | 8 | 6 | 38 |
Winners for Video Craft, Audio, Branded Content & Entertainment, Green Award, Brand Activation & Promotion, Diversity, Equality & Inclusion, Out of Home (Ambient Media), Still Print & Still Craft, Still Digital, Audio-Visual, TV, Cinema, Digital, OTT (Below 1 min duration), Audio-Visual, TV, Cinema, Digital, OTT (1 min and above), Integrated, Young Maverick Abby Award, Health Abby & Red Abby categories were announced.
A total of 3 Grand Prix, 35 Gold, 52 Silver, and 123 Bronze Medals were awarded. Additionally, 143 merits were also acknowledged on Day 3 of the Goafest.
