At the Abby One Show Awards 2024, Leo Burnett India was recognized as the Technology Specialist Agency of the Year. The agency secured 2 Silver and 5 Bronze, along with 4 merit recognitions, totaling 7 metals and 36 points.
FCB Group India also performed well, earning 1 Grand Prix, 1 Gold, 1 Bronze, and 2 merit recognitions, totaling 3 metals and 26 points. The group won its Grand Prix in the sub-category of ‘Use of AI’ for its ‘Lulumelon EOSS‘ campaign for HDFC Bank.
Other significant contributors in the Technology category included Hardcastle Restaurants Pvt. Ltd. and Interactive Avenues, each receiving 1 Silver and 1 Bronze medal, accumulating 2 metals and 10 points each.
RedBus garnered 2 Bronze for a total of 8 points, while Mullenlowe Lintas Group secured 1 Gold medal for 8 points.
Additional recognitions went to Tribes Communication Pvt. Ltd. with 1 Silver medal (6 points), and merit awards for Flipkart (2 merits), Blink Digital Pvt. Ltd., ibs Fulcro, and Krafton India (1 merit each).
The grand total for the Technology category amounted to 18 metals, comprising 1 Grand Prix, 2 Gold, 5 Silver, 10 Bronze, and 11 merit recognitions, with a cumulative score of 109 points.
Technology Abby One Show Awards 2024
| Specialist | Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
| Technology Specialist Agency of the Year | Leo Burnett India | – | – | 2 | 5 | 4 | 7 | 36 |
| FCB GROUP INDIA | 1 | 1 | – | 1 | 2 | 3 | 26 | |
| – | Hardcastle Restaurants Pvt. Ltd. | – | – | 1 | 1 | – | 2 | 10 |
| – | Interactive Avenues | – | – | 1 | 1 | – | 2 | 10 |
| – | redBus | – | – | – | 2 | – | 2 | 8 |
| – | Mullenlowe Lintas Group | – | 1 | – | – | – | 1 | 8 |
| – | Tribes Communication Pvt ltd | – | – | 1 | – | – | 1 | 6 |
| – | Flipkart | – | – | – | – | 2 | – | 2 |
| – | Blink Digital Pvt. Ltd. | – | – | – | – | 1 | – | 1 |
| – | ibs Fulcro | – | – | – | – | 1 | – | 1 |
| – | Krafton India | – | – | – | – | 1 | – | 1 |
| Grand Total | 1 | 2 | 5 | 10 | 11 | 18 | 109 |
The awards were announced on day two of the 17th edition of Goafest during the Abby One Show Awards 2024. The awards on day two were presented across various categories, including Broadcaster, Public Relations, Design, Direct, Technology, Digital, Digital Craft, and Mobile.
In total, 2 Grand Prix, 18 Gold, 56 Silver, and 70 Bronze were awarded. Additionally, 70 merits were also acknowledged on day two.
