ADT Taps Horizon Next: Eyes Younger, Digital First Targets
Home and small business security marketer ADT has named Horizon Media's Horizon Next unit its media agency-of-record.
The account comes as the 150-year-old brand is looking to reach a "younger, digital first consumer," the company said in a statement, adding that Horizon Next was tapped in part because of its "data-powered strategies," especially its Blu data insights and targeting platform, with an emphasis on personalizing sales, brand lift and customer engagement.
WPP's VMLY&R was an incumbent.
