‘Gig-tripping’, Taylor Swift and Dublin’s hotel rates – is it cheaper to combine a concert and city break overseas?

From Taylor Swift to Coldplay, concert travel is striking a chord and bringing in millions of euro

Taylor Swift performs at the Paris Le Defense Arena as a part of her Eras Tour concert in May. Photo: AP/Lewis Joly

Pól Ó Conghaile

Is Taylor Swift the most important person in travel?

That was the take of a recent story in Skift, the travel news website. It looked at travel through the lens of Swiftonomics — at how the barnstorming Eras Tour has brought millions of euro to hotels, airlines, restaurants and other businesses in cities it visits.