Summary:
– Funding Details: Flam, an AI-driven mixed reality (MR) publishing platform, has raised 38 Cr INR ($4.5 million) in a pre-series A funding round.
– Expansion Plans: The funds will fuel Flam’s expansion into North America, Europe, and the MENA region.
– Platform Features: Flam offers a scalable, device-agnostic MR platform with advanced AI capabilities, facilitating seamless content publishing and comprehensive analytics for marketers.
Detailed Report:
Bangalore, 28th May 2024: Flam, a leading AI-powered MR publishing platform based in India, successfully secured 38 Cr INR ($4.5 million) in a pre-series A funding round. Investors in this round included Turbostart, AI-focused Twin Ventures, Alphatron Capital, notable angel investors, and several family offices. Existing backers like SF-based Inventus Capital Partners, SVQ, and 9Unicorns also participated. With this capital influx, Flam plans to expand its MR platform’s reach into North America, Europe, and the MENA region.
Flam is revolutionizing the marketing landscape by offering interactive MR content accessible via mobile cameras. The platform has already collaborated with prominent global brands such as Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor. Flam’s MR technology enhances print, OOH, TV, and digital advertisements, creating engaging and immersive consumer experiences.
Key Quotes:
– Shourya Agarwal, Founder and CEO of Flam: “Content has evolved over decades and is now transitioning into MR experiences. Our platform aims to make MR accessible to the masses. The viral success of Britannia’s MR ad featuring Ranveer Singh has garnered interest from hundreds of global brands across various industries. Just like video ads, MR will become a permanent fixture in brand marketing strategies worldwide.”
– Ganesh Raju, Founder of Turbostart: “Flam is unique in how it exposes consumers to MR effortlessly, eliminating the need for headsets, app downloads, or web AR. MR is accessible through a simple link embedded in social media, websites, and offline channels, facilitating the viral spread of MR content and attracting more users to the platform.”
– Vishwesh Pai, Founding Partner at Alphatron Capital:”We’ve observed significant interest from brands and delight among consumers for MR. Flam has solved the creation and distribution of MR with sophisticated technology, making us optimistic about the future of this space.”
Technological Advancements:
Flam’s technology is designed for scalability, capable of serving billions of users. It features rapid image recognition, superior image and ground tracking, powered by advanced AI algorithms, and optimized 3D graphics rendering for a seamless user experience. The platform is device-agnostic, operating smoothly on all Android and iOS mobile devices, allowing rapid creation and deployment of MR content. Marketers benefit from features such as redirection buttons, user journey tracking, and comprehensive analytics.