According to Digital TV Research, a market research and consulting firm specializing in analyzing and forecasting the digital television industry, North American OTT-TV episode and movie revenues will reach $100 billion in 2029, up from $81 billion in 2023.
The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. US revenues will be $92 billion in 2029. North American AVOD revenues will increase from $17 billion in 2023 to $25 billion in 2029. SVOD revenues will climb by $10 billion between 2023 and 2029 to $67 billion.
Simon Murray, Principal Analyst at Digital TV Research, said, “Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting show no signs of abating. The US is unique, given the poor state of the pay TV market and the wide OTT choice.”
