Saudia Group Secures Multiple Honors at The Transform Awards in Dubai

Sunday, May 26, 2024

Saudia Group has been honored with six awards at the 11th edition of The Transform Awards Middle East and Africa 2024, showcasing excellence across various categories.

During the event at the Mandarin Oriental Jumeirah in Dubai, The Transform Awards MEA 2024 celebrated achievements in rebranding and brand strategy, recognizing excellence in corporate, product, and global brand development in the region. The awards highlighted outstanding content, execution, evaluation, and strategy.

The newly rebranded Saudia Group clinched six accolades, including:

• Gold for Best Visual Identity in the Transport and Logistics Sector
• Gold for Best Creative Strategy (Corporate)
• Silver for Best Use of Typography
• Bronze for Best Use of Audio Branding
• Bronze for Best Use of Copy Style or Tone of Voice
• Bronze for Best Brand Architecture Solution

These awards underscore Saudia Group’s commitment to spearheading change through strategic brand transformation. Over recent years, the Group has achieved significant milestones in redefining its brand in collaboration with its branding partner, ‘Landor’.

Khaled Tash, Chief Marketing Officer at Saudia said: “We are extremely proud of the recognition Saudia has received at The Transform Awards MEA. This demonstrates our unwavering dedication to delivering an exceptional brand that highlights our commitment to innovation and creativity.

“These awards reflect the strict measures that were taken to ensure our brand resonates with Saudia’s values and aligns with its commitment to providing guests with best-in-class services while promoting its position as an industry leader in the aviation field.

“It was very important for us to partner with ‘Landor’ who were able to help us globalize our brand. I want to thank them for crafting the newly refreshed Saudia brand and supporting our team in delivering this across so many impactful experience touchpoints.” He added.

Mariagrazia De Angelis, General Manager in the Middle East and Africa, Landor said: “We are deeply honoured to receive recognition for the work we’ve done with Saudia Group at the 11th Annual Transform MEA Awards and celebrate our commitment in advancing this brand in the region. It’s a fiercely competitive industry and we see this achievement as a stepping stone for our industry. We extend our heartfelt thanks to the entire Saudia Group, for their trust in us and their desire to go beyond.”

Emma Beckmann, Group Chief Growth Officer, Landor said: “These wins are as important for our teams, as they are for Saudia Group. They fuel our passion and determination to deliver brand-led transformation for our clients. This is a textbook example of positioning a brand to drive growth, through the creation of multi-sensorial design systems and experiences that customers and employees – in fact the broader general public – can’t help but love. As these awards show, we are dedicated to pushing the boundaries of creativity and innovation and setting the benchmark for the industry.”

Saudia Group’s success at The Transform Awards MEA underscores its commitment to leveraging its brand as a fundamental driver of business transformation within a competitive market, aiming to position itself as a leading name in the global aviation sector that proudly represents the Kingdom.

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