With the crescendo of the IPL and General Elections slowing down as the events reach their fag ends, brands are revving up their marketing one final time to make the most of the significant engagement opportunities the two platforms provided.
Showcasing relevance, creativity and resonance with consumers, here’s a round-up of some of the most innovative campaigns launched this past week.
Jab Hindustan Mile Hindustan Se by JK Tyre
Rooted in its Desh Ka Tyre positioning, JK Tyre unveiled its TVC Jab Hindustan Mile Hindustan Se created by Cheil India that tugs at heartstrings and induces pride and joy in every India. The insight of JK Tyres enabling human connections drives the emotional connect of the film.
As the protagonist rides across the length and breadth of the country, the company showcases the range of JK tyres rolling through diverse landscapes of India, stopping at places to exchange heartwarming communications with people on the way. The soulful track by Mohit Chauhan in the background ties up the campaign perfectly.
Magic pe nahi, Logic pe bharosa rakho by Godrej Security Solutions
‘Secure Your Home While You Roam’ is a quirky ad campaign that aims to redefine the traditional mindset associated with safeguarding valuables during travel seasons, urging individuals to rely on logic rather than magic.
The theme, ‘Magic pe nahi, Logic pe bharosa rakho’, is a call by Godrej Security Solutions to travellers to prioritise rationality over faith when it comes to securing valuables.
The campaign lightheartedly yet effectively emphasises the importance of investing in advanced security solutions like home lockers to ensure peace of mind while away from home.
Maa Paas Nahi, Toh Mamaearth Hi Sahi
Celebrating the timeless wisdom of mothers and the profound impact they have on shaping their children’s lives, Mamaearth unveiled the ‘Maa Paas Nahi, Toh Mamaearth Hi Sahi’ campaign that aims to show the comfort, familiarity and reliability of Mamaearth’s products through the eyes of a new mother struggling to compose her baby.
Mamaearth poses itself as a gentle reminder of her own mother’s love and care which can help her when her mother isn’t around.
Hai Thoda Time, Play Thoda BGMI
22feet Tribal Worldwide unveiled humorous and quirky films as part of Battlegrounds Mobile India’s (BGMI) ‘Hai Thoda Time, Play Thoda BGMI’ campaign which addresses the challenge of time constraints faced by gaming enthusiasts.
The campaign highlights the new line-up of immersive Quick Game Modes on BGMI, tailored for the evolving needs of modern gamers.. The films explore the unexpected pockets of free time, or “thoda time,” that are perfect for enjoying BGMI’s Quick Game Modes that can be fired up anytime, anywhere.
Live Consciously, Choose Wisely by Clear Premium Water
Clear Premium Water, the packaged water company launched a series of three digital video commercials – DVC’s, championing the cause of conscious living, mindful consumption and responsible waste management.
The first digital video commercial in the series, titled “Live Consciously, Choose Wisely,” encapsulates the company’s ethos of conscious living and informed decision-making.
The second digital video commercial, #FakeSeFree: Embrace Authenticity, stands as a resounding call to action against counterfeit products, epitomizing the brand’s campaign’s mission in the battle of Real VS Fake.
The third digital video commercial, “Dispose Responsibly, Preserve Our Planet,” highlights the importance of responsible waste management in safeguarding the environment for future generations.
