Southwest Airlines Now Lets You Book Trips Through Google

Friday, May 24, 2024

Southwest Airlines fares are now available on Google Flights, enhancing convenience and transparency for travelers seeking the best flight deals.

Travelers now have a new level of convenience and transparency when searching for flights on Google Flights, as Southwest Airlines ticket prices are now listed alongside those of other carriers.

Traditionally, Southwest has advertised its fares exclusively on its own website, making it challenging for travelers to compare prices easily. This often led to frustration for those flying from Southwest-served cities, as they had to visit multiple websites to find the best deals. The new listing on Google Flights simplifies this process, offering a more straightforward way to explore Southwest’s competitive pricing.

First reported by Thrifty Traveler, this change marks a strategic shift for Southwest, aiming to boost its visibility and accessibility in the competitive airline market.

Southwest has confirmed that users can now search for its fares on Google Flights as part of a pilot program. However, bookings still need to be made directly through the airline’s official website. This initiative shows Southwest’s commitment to adapting and innovating in response to consumer demands for more streamlined and user-friendly travel planning tools.

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