From the WTF dept: Cooler Master's "AI" thermal paste comes in six different colors

Shawn Knight · Wednesday at 10:10 PM

We have questions: Cooler Master has introduced a new thermal paste that's left us with more questions than answers at this point. According to the company's listing for its new CryoFuze 5 "AI" thermal paste, it is infused with nano-diamond technology and is shown in six different colors for some reason.

Google translate came up short, so we have no clue why Cooler Master is making six colors of thermal paste. Maybe they serve different purposes, or have varying specifications.

If the coloring in the paste serves no purpose other than for aesthetics, it's more or less pointless. Once thermal paste is installed, it's out of sight and out of mind – never to be seen again (well, not until the next time you remove your heatsink, anyway).

Tom's Hardware was able to determine the paste also uses aluminum powder and zinc oxide, and claims a thermal conductivity coefficient of 12.6 W/mK. If accurate, that'd make it the second best conventional thermal paste (on paper) in the publication's Best Thermal Paste of 2024 guide. Liquid metal offers far better thermal conductivity, but comes with its own set of risks.

The elephant in the room, of course, is the bizarre "AI" claim. Nothing about a thermal paste is AI, so we have to hope that this is simply a translation error going from Chinese to English. Maybe Cooler Master meant it could handle the new wave of AI PCs, but that'd just be silly marking as any decent paste would suffice.

Initial criticism aside, it sounds like Cooler Master has a decent paste on its hands based on the claimed thermal conductivity coefficient. It could help enthusiasts wick additional heat away from their processor, which could lead to higher boost clocks or more stable manual overclocks.

Cooler Master also says the paste is good to operate in temperatures from -50 degrees Celsius to 240 degrees Celsius, making it worth a look by extreme overclockers.

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From the WTF dept: Cooler Master's "AI" thermal paste comes in six different colors

Neatfeatguy · Wednesday at 11:03 PM

Asking why they have multiple colors for the AI thermal paste is like asking how to use the three seashells.

Aus spot · Wednesday at 11:38 PM

It probably means it was developed by AI. If it means anything substantive.

nnguy2 · 2024-05-23T01:09:22-0400

Tech companies just develop a math AI called a calculator to determine how much money they make on AI hype.

BuckarooBonzaii · 2024-05-23T02:28:22-0400

Just watch how the word "AI" will have will have a profound effect as words like "Climate and Climate Change". But it's already happening.

whateversa · 2024-05-23T02:44:27-0400

I have been using Cooler Master's paste that has nano diamonds in for two of my PCs that came with default/average thermal paste. In each case I could see these nano diamond ones reduce max temps by around 9 degrees celcius under load. This was around 2016 and 2019 I think. Can't remember what they called the product though.

Thanthan · 2024-05-23T04:03:44-0400

BuckarooBonzaii said:
Just watch how the word "AI" will have will have a profound effect as words like "Climate and Climate Change". But it's already happening.

Well the words climate change haven’t really had the profound effect that anyone impacted by it would have wished them to have…

They’ve mostly resulted in two decades of greenwashed products and politicians sitting around hoping scientists do their jobs for them.

0dium · 2024-05-23T04:32:31-0400

"AI thermal paste" cuz adding "gaming" ain't cool anymore

Watzupken · 2024-05-23T04:35:55-0400

Cooler Master staff: ChatGPT, suggest how to differentiate products from competitors?

ChatGPT: Give it different colours. And don’t forget to add AI to the name.

Cooler Master staff: That’s a terrific “AIdea”. Let’s do it!

Atmajaya2020 · 2024-05-23T04:50:41-0400

Watzupken said:
ChatGPT: Give it different colours. And don’t forget to add AI to the name.
Cooler Master staff: That’s a terrific “AIdea”. Let’s do it!

very funny..
it seems everyone wants a piece of the AI pie..

LemmingO · 2024-05-23T05:02:25-0400

Let's face it. There are easier ways to make your product distinguishable than putting the fake AI buzzword on it. I've always wondered why colour-based performance indexing for established brands of thermal paste has never been a thing. Is there an issue with colour pigment reducing heat conductivity or does it just make things prohibitively expensive? (I'm sure you could patent the required chemical compound and your competition wouldn't be able to copy it).

Or, if thermal paste makers made a paste with a specific colour to make it clearly relatable to their brand it would be great marketing. A bit like a Ferrari is assumed to be red, a Lambo yellow, and a Tesla cybertruck rust-brown.

You could really lean into the fanboy-ism.

You could have:

Blood red = Thermalright
Cobalt blue = Arctic
Magenta = Cooler Master
School bus yellow = Corsair
Obsidian = Kryonaut

... Noctua would be in trouble, tho'...

Uncle Al · 2024-05-23T08:29:33-0400

This is beyond stupid .... stupid'er?

Notmare · 2024-05-23T11:25:08-0400

Aus spot said:
It probably means it was developed by AI. If it means anything substantive.

That's exactly what I was going to propose. Probably something generic like reinforcement learning to find the best ratio of specific ingredients to achieve the lowest possible temperature.

wiyosaya · 2024-05-23T11:33:02-0400

Coolermaster must be lost in the throes of desperation.

wiyosaya · 2024-05-23T11:34:46-0400

LemmingO said:
a Tesla cybertruck rust-brown.

ZedRM · 2024-05-23T13:36:52-0400

Shawn Knight said:
The elephant in the room, of course, is the bizarre "AI" claim.

It's not at all bizarre. In fact, it had to happen sooner or later. AI assisting in the chemical formulation and analysis is a perfectly natural and logic use of AI. Such has the potential to reduce R&D times and make viable products in months rather than years.

Cooler Master is getting the jump on everyone else and they're proud of it. This is one area of life where the use of AI is very encouraging.

JaredTheDragon · 2024-05-23T14:20:52-0400

ZedRM said:
It's not at all bizarre. In fact, it had to happen sooner or later. AI assisting in the chemical formulation and analysis is a perfectly natural and logic use of AI. Such has the potential to reduce R&D times and make viable products in months rather than years.

Cooler Master is getting the jump on everyone else and they're proud of it. This is one area of life where the use of AI is very encouraging.

Except it cannot. There's no "I" in "AI", it's blatantly artificial stupid and just a pile of algorithms. That's not intelligent, that's just machine learning rebranded. "AI" cannot help with chemical formulas when chemists don't even know what the elements are, much less how they channel charge. I only know two chemists/physicists on Earth who even know what charge is, or how any nucleus channels it - from Hydrogen on up, the mainstream chemists have no clue what a nucleus looks like or how they work. Most of them still fumble around with the falsified "strong" and "weak" nuclear "forces", which don't even exist at all.

So it's impossible for any fake "AI" to help with this, since it's not intelligent at all and cannot study a topic outside what it's fed. Neither can anyone else clearly, based on comments like yours.

Kam7r · 2024-05-23T17:40:38-0400

Still waiting for the AI toilet paper

Gezzer · 2024-05-23T18:43:48-0400

When marketing has way too much say in product development...

"People love RGB right, and AI is so hot right now. Why don't we include colours and call it AI paste?"

Haakon K · 2024-05-23T19:02:09-0400

How come "advanced paste with artificial features" sneaked into the windows powertoys article headline...? (Download of the week)
Artificial "intelligence", or human error??

p51d007 · 2024-05-23T19:11:07-0400

Putting AI on something is just like putting "New & Improved" on something in hopes that it sells.

RaXelliX · 2024-05-24T00:34:13-0400

Joke's on them. I already use pink Kryonaut Extreme paste.

ZedRM · 2024-05-24T02:59:32-0400

JaredTheDragon said:
Except it cannot. There's no "I" in "AI", it's blatantly artificial stupid and just a pile of algorithms. That's not intelligent, that's just machine learning rebranded. "AI" cannot help with chemical formulas when chemists don't even know what the elements are, much less how they channel charge. I only know two chemists/physicists on Earth who even know what charge is, or how any nucleus channels it - from Hydrogen on up, the mainstream chemists have no clue what a nucleus looks like or how they work. Most of them still fumble around with the falsified "strong" and "weak" nuclear "forces", which don't even exist at all.

So it's impossible for any fake "AI" to help with this, since it's not intelligent at all and cannot study a topic outside what it's fed. Neither can anyone else clearly, based on comments like yours.

I'm not even going to bother with how many ways this statement is just wrong and how it finely illustrates the lack of understanding displayed.

Just going say, You do you brah!

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