With 118.44 million unique viewers, translating to a reach of 23.50%, JioCinema was the top platform in week twenty of 2024 (COTT Week: 11th May ’24–17th May 24), as reported by Chrome OTT.
During week 20 of 2024, Indian Premier League (IPL 2024) on JioCinema was the top title, with 98.88 million unique viewers. Notably, IPL 2024 also claimed the top spot among top-binged titles, with 35.60 million unique viewers.
During this week, horror-thriller film Shaitaan, streaming on Netflix, emerged as the top movie, with 1.97 million unique viewers.
Top 3 OTT platforms in week 20’24
During week 20 of 2024, JioCinema, Disney+ Hotstar, and Netflix emerged as the top three OTT platforms in India. JioCinema led the pack with a reach of 23.50%, equivalent to 118.44 million unique viewers.
Disney+ Hotstar secured the second spot on this list with 22.93 million unique viewers and a reach of 4.55%. Securing the third position, Netflix achieved a reach of 4.31%, corresponding to 21.72 million unique viewers.
| Platforms | Reach | Unique viewers (Mn)* |
| Jio Cinema | 23.50% | 118.44 |
| Disney+ Hotstar | 4.55% | 22.93 |
| Netflix | 4.31% | 21.72 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top shows in week 20’24
During the twentieth week of the year, IPL 2024 on JioCinema claimed the top spot, with a reach of 19.62%, which translates into 98.88 million unique viewers.
Following IPL’s lead, war room drama Ranneeti: Balakot & Beyond on JioCinema secured the second place with a reach of 0.59%, equivalent to 2.96 million unique viewers.
Sanjay Leela Bhansali’s magnum opus Heeramandi: The Diamond Bazaar, streaming on Netflix, secured the third spot, garnering 2.90 million unique viewers with a reach of 0.58%.
| Shows | Reach | Unique viewers (Mn)* |
| IPL 2024 (JioCinema) | 19.62% | 98.88 |
| Ranneeti Balakot & Beyond (JioCinema) | 0.59% | 2.96 |
| Heeramandi The Diamond Bazaar (Netflix) | 0.58% | 2.90 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Top binged shows in week 19’24
IPL 2024, Ranneeti: Balakot & Beyond and Heeramandi: The Diamond Bazaar were also the most-binged titles this week. IPL 2024 on JioCinema secured the top spot, reaching 7.06%, which translates into 35.60 million unique viewers.
Ranneeti: Balakot & Beyond on JioCinema secured the second place with a reach of 0.32%, equivalent to 1.63 million unique viewers.
Heeramandi: The Diamond Bazaar on Netflix, secured the third spot, garnering 0.29 million unique viewers with a reach of 1.45%.
| Binged Shows | Reach | Unique viewers (Mn)* |
| IPL 2024 (JioCinema) | 7.06% | 35.60 |
| Ranneeti Balakot & Beyond (JioCinema) | 0.32% | 1.63 |
| Heeramandi The Diamond Bazaar (Netflix) | 0.29% | 1.45 |
Binge: Shows/Web series: Calculated on the basis of a Minimum of 3 episodes viewing across 24 Hours.
Top movies in week 19’24
During week 20 of 2024, horror-thriller film Shaitaan streaming on Netflix, emerged as the leading movie with 1.97 million unique viewers, resulting in a reach of 0.39%.
Political action thriller Article 370 streaming on Netflix secured the second position with 1.81 million unique viewers, resulting in a reach of 0.36%.
Comedy-drama film Zara Hatke Zara Bachke streaming on JioCinema achieved a reach of 0.36%, engaging 1.79 million unique viewers.
| Movies | Reach | Unique viewers (Mn)* |
| Shaitaan (Netflix) | 0.39% | 1.97 |
| Article 370 (Netflix) | 0.36% | 1.81 |
| Zara Hatke Zara Bachke (JioCinema) | 0.36% | 1.79 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
