Clean & Clear, a teen skincare brand unveils its digital film as part of its ongoing campaign ‘Pimple Hi Toh Hai’. Reinforcing the brand’s promise, the new digital film brings a fresh perspective on teen pimples empowering teenage girls to embrace the unexpected while assuring them to stay focussed on things that matter.
The new digital campaign highlights the drama associated with pimples in a teen’s life. Pimples often appear unexpectedly causing chaos, disrupting their plans as well as taking away a young girl’s confidence. Amidst moments such as chaos, CLEAN & CLEAR® believes that pimples are a natural part of a teen’s life and challenges the notion that pimples should cause distress or anxiety to a young girl.
Through its latest campaign, CLEAN & CLEAR® empowers young individuals to see pimples as a common occurrence as ‘It’s just a pimple’ and encourages them not to let pimples distract them or overshadow their confidence or goals.
The new campaign spotlights the new and improved CLEAN & CLEAR® Foaming Facewash® which is clinically proven to reduce pimples in just 1 week* [1] enabling teens to better manage their pimple concerns.
The new and improved CLEAN & CLEAR® Foaming Facewash® with 50% more pimple-fighting ingredients2 gently cleanses the skin removing dirt, oil, and pimple-causing bacteria with no added parabens and sulphates.
The improved formulation of the CLEAN & CLEAR Foaming Facewash® has been specifically designed to address young teenage girls’ top concerns around skin dryness. The facewash has 4x Hydrating Ingredients*3 and helps retain 99% natural moisture of the skin, providing glowing and fresh skin after every use.
Manoj Gadgil, Vice President of Marketing and Business Unit Head, Essential Health and Skin Health, Kenvue, said, “Pimples unexpectedly disrupt a teen’s life. It not just affects them socially but also deeply impacts their confidence. As a leading teen skincare brand which is trusted by millions of girls, Clean & Clear believes in clearing such momentary small distractions from a teen’s life and their skin so they can focus on the important things that matter. Our new and improved CLEAN & CLEAR® Foaming Facewash® offers unmatched results by providing an effective solution to wash away their pimple concerns while retaining 99% of skin’s natural moisture 4 their skin. Now teens can embrace the unwanted surprises, and never miss out on life.”
Harshada Menon, Group Creative Director, DDB Mudra Group, said,“While our last campaign addressed the teen’s social anxiety around pimples, this one takes the idea further, and challenges the entire narrative we’ve built around pimple. We want to give teens their confidence back and show them how a pimple isn’t the end of everything.”
As a part of the new campaign, CLEAN & CLEAR® has collaborated with national and regional influencers across markets as they share recommendations to address pimple concerns with CLEAN & CLEAR® , how the campaign theme “Pimple Hi Toh Hai” resonates with them and their ‘must have’ products to level up their daily cleansing routine. The digital campaign will be seen across YouTube, Meta, and leading OTT channels along with music streaming apps and gaming platforms.
[1] Wash your face twice a day to get desired results
[2 & 3] When compared with concentration of the ingredient of earlier formula of Clean & Clear Foaming Face Wash
[4] Based on consumer study 2022
