In Q1 FY24, Puma saw growth in the Americas and Asia-Pacific but flat sales in EMEA.
ASICS reported strong growth in Japan, North America, Europe, and Greater China.
Adidas experienced significant growth in Europe, emerging markets, and Latin America, but a decline in North America.
Columbia Sportswear saw declines in the US, EMEA, and Canada.

| Global sportswear firms report mixed region-wise performances in Q1