Miguel Piñeros Petersen, formerly the Chief Information Officer (CIO) for Coca-Cola Latin America, has joined SalesCode.ai as the Global Director of Strategy and Solution Consulting for its Latin American operations. SalesCode.ai, known for its advanced AI platform for CPG sales, sees this appointment as a strategic move to enhance its international presence.
With over two decades of experience in the consumer packaged goods (CPG) sector, particularly with Coca-Cola, Miguel brings valuable insights into eB2B growth strategies. Previously, he spearheaded the Wabi2B B2B marketplace as General Manager across 15 countries, achieving a remarkable Gross Merchandise Value (GMV) exceeding 400 million USD in 2022.
Miguel also played a pivotal role in the global expansion of the Wabi2B Ecosystem, fostering collaboration among bottling partners and stakeholders to amplify Wabi2B’s reach and influence. Notably, he served as the group CIO for Coca-Cola in Latin America, overseeing digital and e-commerce initiatives.
Throughout his career, Miguel has demonstrated proficiency in incubating and scaling digital ventures, along with adeptly managing large international teams. His appointment signifies SalesCode.ai’s commitment to leveraging his expertise to drive client success and global growth.
Ranjeet Kumar, Co-founder and CEO of SalesCode.ai, expressed enthusiasm about Miguel’s joining, citing his extensive industry knowledge and leadership qualities as valuable assets in advancing the company’s objectives worldwide.